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“Evidence has piled up to show that our relationships, including friendships, affect  our health at a much deeper level, tweaking not just our psychology and motivation but the function and structure of our organs and cells,” writes science journalist Lydia Denworth in the book “Friendship: The Evolution, Biology, and Extraordinary Power of Life’s Fundamental Bond” (W.W. Norton), out now. The average American claims to have about four close friends, and the great majority of us have between two and six. Only 5 percent of those studied had more than eight, while 5 percent had no close friends.  Still, 20 percent of us call ourselves lonely — and the health implications are overwhelming. We’ve known about the fallout of loneliness since a 1988 Science paper concluded that being lonely “constitute[s] a major risk factor for health” equivalent to obesity, smoking and lack of physical exercise. According to Denworth’s research, lack of social contact in the elderly costs Medicare $6.7 billion a year. There are purely positive relationships, which make up about half of our social networks, and then purely negative ones, which are rare. And then there are the uncomfortably ambivalent ones that land in-between — aka “frenemies.” These ambivalent bonds make up about half of our social networks, but the research on them is pretty stark: “Ambivalent relationships are bad for us,” writes Denworth. These relationships are reportedly causing levels of inflammation, aging, blood pressure and even greater artery calcification. This is true for even not so intimate relationships, such as colleagues and neighbors, too. Sadly, about 50 percent of married view their spouses ambivalently, according to Brigham Young University researchers. According to the book, it takes between 40 and 60 hours to create a casual friendship and over 200 hours to become a “best friend.”
5. The word “them” in paragraph 3 refers to _______

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For hundreds of years, giving flowers have been a social means of communication. In the United States, flowers are often given during rites of passage, for commemorating special occasions or as a heartfelt gift between loved ones and friends. Flower gifting also occurs in most countries around the world. However, the meanings and traditions often vary. While students traditionally gave their favorite teacher an apple in past years, in China, teachers are given flowers. Peonies are by far the flower most often given in China. They are also quite popularly used for weddings. Strangely, potted plants are not considered a pleasant gift among Asian cultures. The people believe that like a plant confined by a pot, the gift symbolizes a binding or restriction. In Russia, in lieu of giving birthday presents, the guest of honor receives a single flower or an unwrapped bouquet. Floral arrangements or baskets are not given. Russians celebrate a holiday known as Woman’s Day. Traditional gifts include red roses, hyacinths or tulips. When there is a funeral or other occasion where someone wishes to express sympathy, carnations, lilies or roses are given in circular configurations, which signify the transition of birth, life and death to rebirth. In this instance, the color of choice is commonly yellow. For joyous occasions, arrangements and bouquets generally contain an odd number of flowers In the times of ancient Rome, brides carried flowers to scare away evil spirits and encourage fertility. The Dutch believed that flowers were food for the soul. When invited to someone’s home in Great Britain, it is tradition to bring a gift of flowers. All types are acceptable except white lilies, which are usually seen at funerals. Not unlike the United States, red roses are a symbol of love. Flowers are generally gifted in odd numbered increments regardless of the occasion. However, the Brits also have superstitions regarding the number 13, so the number is avoided. In the southern region of the continent, flowers are traditionally given during Christmas. Egyptians are much more conservative and restrict flower gifting to funerals and weddings. While certain flowers may have significant meanings for some, flowers in Las Vegas and across the United States flowers are an accepted gift for any reason desired.  
3. Why should not you give a potted plant to an Asian?

Choose the best answer:
You/ can/ watch/ The Pig Race/ this/ channel.

Read the following passage and choose the best answer (A, B, C, D)
Gender inequality remains an everyday reality for the world’s women and girls. It can begin right at the moment of birth and continue throughout the course of a woman’s life. Despite critical advances over the course of recent history, women in all countries and across all socioeconomic levels in society can face various forms of unfair treatment, including discrimination, harassment, domestic violence and sexual abuse. Other forms of abuse that are particularly prevalent in certain countries or cultural contexts include forced marriage, honor killings, deprivation of education, denial of land and property rights, and lack of access to work and to health care. Women may experience human rights abuses at different points in their working lives, including during recruitment, hiring, promotion and termination processes, as well as in daily interactions with colleagues and supervisors. Outside of the workplace, women are often particularly vulnerable to the social and environmental impacts of business activities. For example, in many developing countries, women and girls are primarily responsible for fetching and hauling water. When company operations contaminate local sources, it is they  who carry the burden of walking, often for hours, to the nearest substitute, which can prevent them from working or going to school. According to the UN Entity for Gender Equality and the Empowerment of Women, gender “refers to the social attributes and opportunities associated with being male and female and the relationships between women and men and girls and boys, as well as the relations between women and those between men. These attributes, opportunities and relationships are socially constructed and are learned through socialization processes.” Furthermore, gender equality “refers to the equal rights, responsibilities and opportunities of women and men and girls and boys. Equality does not mean that women and men will become the same but that women’s and men’s rights, responsibilities and opportunities will not depend on whether they are born male or female.” Women and girls comprise half of the planet’s population; their empowerment is essential in expanding economic growth and promoting social development in a sustainable way. Evidence from around the world shows that gender equality advancements have a ripple effect on all areas of sustainable development, from reducing poverty, hunger and even carbon emissions to enhancing the health, well-being and education of entire families, communities and countries. In fact, “Equality between women and men is seen both as a human rights issue and as a precondition for, and indicator of, sustainable people-centered development.”  
7. Which of the following best describes the tone of paragraph 5?

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Many AI researchers roll their eyes when seeing this headline: “Stephen Hawking warns that rise of robots may be disastrous for mankind.” And as many have lost count of how many similar articles they’ve seen. Typically, these articles suggest we should worry about robots rising up and killing us because they’ve become conscious and/or evil. On a lighter note, such articles are actually rather impressive, because they succinctly summarize the scenario that AI researchers don’t worry about. That scenario combines as many as three separate misconceptions: concern about consciousness, evil, and robots. If you drive down the road, you have a subjective experience of colors, sounds, etc. But does a self-driving car have a subjective experience? Does it feel like anything at all to be a self-driving car? Although this mystery of consciousness is interesting in its own right, it’s irrelevant to AI risk. If you get struck by a driverless car, it makes no difference to you whether it subjectively feels conscious. In the same way, what will affect us humans is what superintelligent AI does, not how it subjectively feels. The fear of machines turning evil is another red herring. The real worry isn’t malevolence, but competence. A superintelligent AI is by definition very good at attaining its goals, whatever they may be, so we need to ensure that its goals are aligned with ours. Humans don’t generally hate ants, but we’re more intelligent than they are – so if we want to build a hydroelectric dam and there’s an anthill there, too bad for the ants. The beneficial-AI movement wants to avoid placing humanity in the position of those ants In fact, the main concern of the beneficial-AI movement isn’t with robots but with intelligence itself: specifically, intelligence whose goals are misaligned with ours. To cause us trouble, such misaligned superhuman intelligence needs no robotic body, merely an internet connection – this may enable outsmarting financial markets, out-inventing human researchers, out-manipulating human leaders, and developing weapons we cannot even understand. Even if building robots were physically impossible, a super-intelligent and superwealthy AI could easily pay or manipulate many humans to unwittingly do its bidding. The robot misconception is related to the myth that machines can’t control humans. Intelligence enables control: humans control tigers not because we are stronger, but because we are smarter.  
1. Which best serves as the title for the passage?

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Most of the roughly 1,400 active volcanoes around the world, including many in the  United States, do not have on-site observatories. Lacking ground-level data, scientists are turning to satellites to keep tabs on volcanoes from space. Now using artificial intelligence, scientists have created a new satellite-based method of detecting warning signs of when a volcano is likely to erupt.  Every time one of the satellites passes over a given volcano, it can capture an InSAR image of the volcano from which ground movement away from or toward the satellite can be calculated.  InSAR can often pick up the ominous expansion of the ground that occurs when magma moves within a volcano’s plumbing, but it is difficult to continuously monitor the huge number of images produced by the latest generation of SAR-equipped satellites. In addition, some volcanoes exhibit long-lasting deformation that poses no immediate threat, and new images must be compared with older ones to determine whether a deformation at a volcano is a warning sign or just business as usual. To solve these issues, the researchers turned to machine learning, a form of artificial intelligence that can glean subtle patterns in vast quantities of data. They developed an algorithm that can rapidly analyze InSAR data, compare current deformation to past activity, and automatically create an alert when a volcano’s unrest may be cause for concern.  To test the algorithm’s viability, the team applied it to real data from the period leading up to the 2018 eruption of Sierra Negra, a volcano in the Galápagos Islands. The algorithm worked, flagging an increase in the ground’s inflation that began about a year before the eruption. Had the method been available at the time, the team writes, it would have accurately alerted researchers that Sierra Negra was likely to erupt.
3. The word “it” in paragraph 2 refers to _______

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The aviation industry, especially the commercial aviation sector, is constantly striving to improve both the way it works and its customer satisfaction. It has begun using artificial intelligence. Though AI in the aviation industry is still in the nascent stage, some progress has been made already as certain leading carriers invest in AI. To make a long story short, AI can redefine how the aviation industry goes about its work. In 2017, American Airlines conducted an app development competition with the goal of having an app developed for making baggage screening easier for passengers. The competition, named HackWars, was themed upon artificial intelligence, drones and augmented and virtual reality. The winner, known as “Team Avatar,” developed an app that would not only allow passengers determine their baggage size before arriving at the airport, but also prepay any potential baggage-related expenses. United Airlines is using Amazon’s Alexa to have certain common customer queries answered. In September 2017, United announced a collaboration with Alexa. The feature is known as the United skill. To get started, all passengers need to do is to  add the United skill to their Alexa app and then start asking questions. Alexa answers common queries correctly, such as the status of a flight by number, check-in requests and availability of Wi-Fi on a flight. The reviews so far have been mixed, which points to the fact that there is a learning curve, and it is still a long way to go before AI can fully handle customer assistance. Tracking progress is an enormous challenge that airlines will face. The first thing they need to do is to develop analytics that will help them develop and process accurate data. However, that in itself is a challenge. What kind of analytics will help? For example, customer satisfaction is going to be one of the most important factors in success. What kind of analytics will determine that airlines have been improving on customer satisfaction parameters? AI needs huge investments, and probably the biggest risk in this is smaller, especially budget airlines are going to miss out on reaping the benefits of AI fully. Does that mean that the performance of the smaller carriers will be impacted? That might not be the case, because we might be moving toward more acquisitions and mergers. Bigger airlines will have a massive appetite for acquiring smaller airlines with an eye on the market. It is not all gloom and doom though, because smaller airlines like Southwest have already shown some initiatives toward embracing AI. It is surprising that a sector as important as aviation has woken up to AI so late. As AI in aviation picks up its pace, there could probably be a few mergers, acquisitions or even closure of small airlines which will not be able to afford the investments. Now, AI seems the best option to take aviation to the next level.
6. According to paragraph 4, how is the task of tracking progress?

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The fresh data released by the Centre for Monitoring Indian Economy (CMIE)  showed that unemployment rate in the month of October jumped to 8.5 per cent, which is the highest in over three years. A new academic research paper released by the Centre of Sustainable Employment also concluded that there has been a marked decline in total employment in India between 2011-12 and 2017-18, reported The Indian Express.  The research paper by Santosh Mehrotra and Jaiati K Parida stated as, "However, due to sharp increases in enrollment at every level of education over the noughties, it was expected that post -2012 total employment would increase, particularly in the non-farm sectors. But unfortunately, total employment during 2011-12 and 2017-18 declined by 9 million. The research further states that this happened for the first time in India’s history.  It is really ironical noting that Coimbatore Municipal Corporation posted a vacancy for 549 sanitary workers. What followed was that 7000 highly qualified applicants even some of them with engineering and graduate degrees applied for the job. The Corporation witnessed the overwhelming turnout of 7000 candidates. Similarly, few month back, Chennai witnessed an unusual event when around 4600 of youth sent their application for 14 posts like sweepers and sanitary workers. The applicants had professional qualification like B.Tech, M.Tech, Master of Business Administration.  Though the government constantly has been refuting the grim of job data but the facts and figures can’t be avoided any more. Therefore, now the government should take an initiative to overcome the high prevalence of unemployment and figure out the derivers of the job crisis. In this regard, it is worth to mention a book titled ‘Job crisis in India’ written by business journalist Raghavan Jagnnathan. The author in his book pointed out factors and reasons behind this decline of employment. He attributed that the absence of skills required in the highly technical nature of jobs is big factor. Another aspect of this is that in the majority of cases the skills or training acquired by the youths do not match or suit the core demand of the job. So at first the government must step up for reformation, innovation and renovation of the standard of the education in universities and colleges. 
3. The word “this” in paragraph 2 refers to __________

Rewrite the sentence:
“Go home.” said the teacher to us.

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Did you accuse Nam of ............... a plate? Well, I saw him ............... it off the table with his elbow.

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Individual differences in temperament or behavioral styles are important in family life  in several ways because they affect the nature of the interactions among family members. Some children adapt quickly and easily to family daily routines and get along well with their siblings. Others, especially highly active, intense and “prickly” children have a more difficult time adjusting to everyday demands, and their interactions with parents and siblings may lead to friction and stress. Consider how an active, impulsive child can bother an older sibling who is trying to complete a school project, or how a distractible child who is low in persistence can frustrate parents’ efforts to get him to complete his homework or to finish a household chore.  It is important to note that parents, like children, also differ in temperament. Some are quick reacting and intense, while others are quiet and slow to respond; some are flexible and adaptable, and others are not. The “mix” between parents’ and children’s temperaments has a strong effect on family life, sometimes leading to positive interactions, sometimes to frustrations, and sometimes even to conflicts. It is interesting to note that parents also differ in the expectations they have about their children’s behavior, and how they view and tolerate differences in temperaments. For example, certain constellations of temperament such as high activity, intensity, and persistence may be tolerated and valued in boys, but not in girls. Conversely, shyness and sensitivity may be viewed as acceptable in girls, but not in boys.  This leads to the notion of “goodness of fit”, which can be a useful framework for helping parents figure out how temperament affects relationships in the family. “Goodness of fit” refers to the match or mismatch between a child and other family members. For example, a high-activity, intense child may upset and irritate a quiet, slow-paced, reflective parent. An active, quick-responding parent may be impatient with a slow-to-warm-up child, whom the parent may see as lazy or indifferent. Sparks may fly when both parent and child are intense and quick responding.  Life in a family is not the same for all children, and temperament is one of the ingredients in the “fit” between child and family. Don’t assume family friction is a result of your child having LD or ADHD. It could be because of your child’s temperament — and yours! 
3. According to paragraph 1, why does a clash of temperaments cause problem?

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Some of the senses that we and other terrestrial mammals take for granted are either reduced or absent in cetaceans or fail to function well in water. For example, it appears from their brain structure that toothed species are unable to smell. Baleen species, on the other hand, appear to have some related brain structures but it is not known whether these are functional. It has been speculated that, as the blowholes evolved and migrated to the top of the head, the neural pathways serving sense of smell may have been nearly all sacrificed. Similarly, although at least some cetaceans have taste buds, the nerves serving these have degenerated or are rudimentary. The sense of touch has sometimes been described as weak too, but this view is probably mistaken. Trainers of captive dolphins and small whales often remark on their animals’ responsiveness to being touched or rubbed, and both captive and free ranging cetacean individuals of all species (particularly adults and calves, or members of the same subgroup) appear to make frequent contact. This contact may help to maintain order within a group, and stroking or touching are part of the courtship ritual in most species. The area around the blowhole is also particularly sensitive and captive animals often object strongly to being touched there  The sense of vision is developed to different degrees in different species. Baleen species studied at close quarters underwater – specifically a grey whale calf in captivity for a year, and free-ranging right whales and humpback whales studied and filmed off Argentina and Hawaii – have obviously tracked objects with vision underwater, and they can apparently see moderately well both in water and in air. However, the position of the eyes so restricts the field of vision in baleen whales that they probably do not have stereoscopic vision. On the other hand, the position of the eyes in most dolphins and porpoises suggests that they have stereoscopic vision forward and downward. Eye position in freshwater dolphins, which often swim on their side or upside down while feeding, suggests that what vision they have is stereoscopic forward and upward. By comparison, the bottlenose dolphin has an extremely keen vision in water. Judging from the way it watches and tracks airborne flying fish, it can apparently see fairly well through the air–water interface as well. And although preliminary experimental evidence suggests that their in-air vision is poor, the accuracy with which dolphins leap high to take small fish out of a trainer’s hand provides anecdotal evidence to the contrary.  
1. Which of the following could best reflect the main purpose of the author in the passage?

Read the passage carefully, then choose the correct answers.

The dramatic growth of the world's population in the twentieth century was on a scale without parallel in human history. Most of this growth had occurred since 1950 and was known as the population 'explosion'. Between 1950 and 1980 the world population increased from 2.5 to over 4 billion, and by the end of the twenty century the figure had risen to about 6.6 billion. Growth of this size cannot continue indefinitely. Recent forecasts suggest that the total population will level out at between 10 and 15 billion in the mid twenty first century. Already there are encouraging signs that the rate of increase in many less developed countries is beginning to slow down.

It is pointed out in the passage that the increase in the world population ______.

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Certainly no creature in the sea is odder than the common sea cucumber. All living creature, especially human beings, have their peculiarities, but everything about the little sea cucumber seems unusual. What else can be said about a bizarre animal that, among other eccentricities, eats mud, feeds almost continuously day and night but can live without eating for long periods, and can be poisonous but is considered supremely edible by gourmets? For some fifty million years, despite all its eccentricities, the sea cucumber has subsisted on its diet of mud. It is adaptable enough to live attached to rocks by its tube feet, under rocks in shallow water, or on the surface of mud flats. Common in cool water on both Atlantic and Pacific shores, it has the ability to such up mud or sand and digest whatever nutrients are present. Sea cucumbers come in a variety of colors, ranging from black to reddish-brown to sand-color and nearly white. One form even has vivid purple tentacle. Usually the creatures are cucumber-shaped-hence their name-and because they are typically rock inhabitants, this shape, combine with flexibility, enables them to squeeze into crevices where they are safe from predators and ocean currents. Although they have voracious appetites, eating day and night, sea cucumbers have the capacity to become quiescent and live at a low metabolic rate-feeding sparingly or not at all for long periods, so that the marine organisms that provide their food have a chance to multiply. If it were not for this faculty, they would devour all the food available in a short time and would probably starve themselves out of existence. But the most spectacular thing about the sea cucumber is the way it defends itself. Its major enemies are fish and crabs, when attacked, it squirts all its internal organs into the water. It also casts off attached structures such as tentacles. The sea cucumber will eviscerate and regenerate itself if it is attached or even touched; it will do the same if the surrounding water temperature is too high or if the water becomes too polluted.
1. What does the passage mainly discuss?

Choose the best answer:
Pete ____ at Midfield Secondary School since 2006, but he ____ music in his lessons twice.

Mark the letter A, B, C, or D on your answer sheet to indicate the undelined part that needs correction in each of the following questions:
It is said that George Washington was one of the first to realize how important tire building of canals would be to the nation’s development. In fact, before he became the President, he headed the first company in the United States to build a canal, which was to connect the Ohio and Potomac rivers. It was never completed, but it showed the nation the feasibility of canals. As the country expanded westward, settlers in western New York, Pennsylvania, and Ohio needed a means to ship goods. Canals linking natural waterways seemed to supply an effective method.
In 1791, engineers commissioned by the state of New York investigated the possibility of a canal between Albany on the Hudson River and Buffalo on Lake Eric to link the Great Lakes area with the Atlantic seacoast. It would avoid the mountains that served as a barrier to canals from the Delaware and Potomac rivers.
The first attempt to dig the canal, to be called the Eric Canal, was made by private companies but only a comparatively small portion was built before the project was halted for lack of funds. The cost of the prospect was estimated $5 million, an enormous amount for those days. There was some on-again-off-again federal funding, but this time the War of 1812 put an end to construction. In 1817, DeWitt Clinton was elected Governor of New York and persuaded the state to finance and build the canal. It was completed in 1825, costing S2 million more than expected.
The canal rapidly lived up to its sponsors’ faith, quickly paying for itself through tolls. It was far more economical than any other form of transportation at the time. It permitted trade between the Great Lake region and the East coast, robbing the Mississippi River of much of its traffic. It allowed New York to supplant Boston, Philadelphia, and other eastern cities as the chief center of both domestic and foreign commerce. Cities sprang up along the canal. It also contributed in a number of ways to the Norths victory over the South in the Civil War.
An expansion of the canal was planned in 1849. Increased traffic would undoubtedly have warranted its construction had it not been for the railroads.

The word “tolls” in paragraph 4 is closest in meaning to which of the following?

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In the last five decades or so, the media and its influence on the societies, has grown (1)_______ with the advance of technology. First there was the telegraph and the post offices, then the radio, the newspaper, magazines, television and now the internet and the new media including palmtops, cell phones etc. There are positive and negative influences of mass media, which we must understand as a responsible person of a society. Before (2)___________ the influence of mass media on society it is imperative to explain the three basic functions of mass media; they are providing news/information, entertainment and education. The first and foremost function of the media in a society is to provide news and information to the masses, that is why the present era is some time termed as the information age (3)__________. People need news/information for various reasons, on one hand it can be used to socialize and on the other to make decisions and formulate opinions. Entertainment would be the other function of the mass media (4)______ it is mostly used by the masses to amuse them in present day hectic environment. Educating the masses about their rights, moral, social and religious obligations is another important function of mass media, which needs no emphasis. In present era of (5)__________ , majority of people in the society depends on information and communication to remain connected with the world and do our daily activities like work, entertainment, health care, education, socialization, travelling and anything else that we have to do

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Facebook users spend an average of more than 15 hours a month on the social  networking site. While there are plenty who caution against such intensive use — and there are a number of studies detailing the harm Facebook could potentially cause — there also are lots of reports extolling the site’s virtues. As the social media giant prepares for its upcoming initial public offering, here are some ways Facebook just might be good for you.  Spending time on Facebook can help people relax, slow down their heart rate and decrease stress levels, according to researchers from the Massachusetts Institute of Technology and the University of Milan. In a study published earlier this year, researchers studied 30 students and found that a natural high was sparked when they were on the social media network that led to the relaxed heart rates and lower levels of stress and tension. In the study, the students were monitored in three situations: looking at panoramic landscapes, performing complicated mathematical equations and using Facebook. While the first situation was the most relaxing to students and the math problems were the most stressful, the time on Facebook uncovered high levels of attractiveness and arousal. The findings support the researchers’ hypothesis that Facebook’s success, as well as that of other social media networks, correlates to the specific positive mental and physical state users experience.  While many may argue that social media networks only distract employees, research shows the opposite may be true. Research from Keas.com found that a 10-minute Facebook break makes employees happier, healthier and more productive. The study examined workers in three groups: one that was allowed no breaks, one that was allowed to do anything but use the Internet and one that was allowed 10 minutes to use the Internet and Facebook. The Facebook group was found to be 16 percent more productive than the group that was not allowed to use the Internet and nearly 40 percent more productive than the group that was allowed no breaks. “Short and unobtrusive breaks, such as a quick surf on the Internet, enables the mind to rest itself, leading to a higher net total concentration for a day’s work, and as a result, increased productivity,” said Brent Coker of the department of management and marketing at the University of Melbourne in Australia.  Facebook is also in the business of matchmaking. Research shows that nearly 60 percent of singles will friend someone new on Facebook after meeting them in person. If they like what they see, 25 percent are likely to contact their new love interest via Facebook. Once the courting is over, nearly 40 percent of those social networking adults will update their relationship status on Facebook, with just 24 percent telling their friends first. Facebook use between couples will continue through the dating process, the research shows. Throughout the day, 79 percent of couples said they send partners Facebook messages or chat on the social network. In addition, more than 60 percent would post romantic messages on their significant other’s Facebook wall. When the relationship ends, more than half of those surveyed immediately update their status to single, which automatically sends out a notification to their friend list to start the dating cycle over again
2. The word “sparked” in the second paragraph probably means ____________

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The “balance of nature” is not an empty phrase. Nature provides a population to  occupy a suitable environment and cuts down surplus on population to fit the available food supply. One means of reducing surplus population is predators; others are parasites and diseases. Also, population density produces nervous disorders and even drivers animals to mass migrations, like the lemmings of Norway who plunge into the sea.  That predator populations increase to control other animals has long been known. Many years ago, the Hudsons Bay Company records revealed that the fox population went up and down about a year after the rabbit population had gone up and down.  Sometimes a situation occurs in which the predator population is reduced to a level below that which nature can readily replace. On Valcour Island in Lake Champlain (New York), a costly campaign resulted in the elimination of predatory animals only to have birds and small animals (including grouse and hares, popular game) increase for four years afterward. Then, lacking predator control, nature resorted to disease to cut down on these populations.  Jamaica had an example of natures persistence in providing animals for existing habits. Sugar planters, about 75 years ago, imported mongooses to control rats. The mongooses killed off the rats and, with plentiful food, multiplied. Rats became scarce and the mongooses ate lambs, puppies, and wildlife. Eventually, food became scarce and the mongooses’ population declined.
4. When the mongooses in Jamaica killed off the rats, they ____

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Print media encompasses mass communication through printed material. It includes newspapers, magazines, booklets and brochures, house magazines, periodicals or newsletters, direct mailers, handbills or flyers, billboards, press releases, and books. Newspapers enjoyed the position of the most preferred medium to reach a wider audience until electronic communication emerged on the media scene. In the early days, newspapers were the only medium that masses at large depended on, for daily news. A newspaper carries all kinds of communication related to a variety of topics like politics, socialism, current affairs, entertainment, finance, stocks, etc. Apart from this, it also includes topics, which are in lighter vein like cartoons, movie reviews, book reviews, puzzles, crosswords, etc. This captivates the imagination and interests of readers from all age groups. Newspapers are an important platform of mass communication, as they reach every nook and corner of the world where electronic media fails to reach. It plays a pivotal role in providing authentic firsthand information, building opinions, updating the knowledge of the reader, and serves as a good platform for advertisers to promote their products. However, with the emergence of Internet, which updates information every second, and is just a click away, the popularity of newspapers has reduced. Magazines are another type of popular culture print media. They usually cater to a specific type of audience who are looking for information based on a particular subject. Magazines cover a plethora of topics, like current affairs, business, finance, consumers, gadgets, self-help, luxury, lifestyle, beauty, fashion, entertainment, travel, etc. Magazines like TIME and Reader’s Digest include information, which is all-pervasive. The frequency of magazines can be weekly, fortnightly, bi-monthly, quarterly, halfyearly, or yearly. These magazines are the best forum for advertisers, as they have a niche  readership. The readers look for a specific type of information, say for example, a camera ad in a Gadget magazine will definitely have a direct brand impact on the reader who wants to buy a camera. Also, the shelf life and brand recall of magazines is far better than newspapers, which have a short life span.  
4. What does the word "niche readership" refer to?

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There is no conflict between big business and the green movement towards the fight  against climate change and the two are “totally compatible”. That’s according to Mike Hughes, Zone President, Schneider Electric UK & Ireland, who believes while there may be differences on how organisations play their part in the move towards the net zero target and the speed at which it happens, the two are “totally aligned”.  Speaking to ELN at the Energy Live Expo event last week, which attracted more than 450 people from across the industry, he said: “Big business goes where there is opportunity. Big business is a force for good. It has to be involved in this transition, in this change, in this climate change. If you look at it, there are two things that have happened in the last five to seven years that have really accelerated this topic. One is the general public getting on board with the whole concept of climate change, the emergency. The second is actually the business community and particularly the financial community starting to look at the financial risks around climate change and moving its money and where it will invest.”  Mr Hughes added the UK’s target for net zero carbon emissions by 2050 is a “hugely ambitious step” and it shows leadership, direction and ambition, enabling businesses to focus on where they can invest. He is also “extremely optimistic” and from a technology point of view, he believes there are technologies available to support the transition. He said: “It’s now around awareness, incentives from government, the right regulations to get people to make the right step and boosting the use of these technologies. I’m extremely positive.”
4. The word “it” in paragraph 3 refers to _______