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As cases of coronavirus infection proliferate around the world and governments take extraordinary measures to limit the spread, there is still a lot of confusion about what exactly the virus does to people’s bodies. The symptoms — fever, cough, shortness of breath — can signal any number of illnesses, from flu to strep to the common cold. The virus is spread through droplets transmitted into the air from coughing or sneezing, which people nearby can take in through their nose, mouth or eyes. The viral particles in these droplets travel quickly to the back of your nasal passages and to the mucous membranes in the back of your throat, attaching to a particular receptor in cells, beginning there. Coronavirus particles have spiked proteins sticking out from their surfaces, and these spikes hook onto cell membranes, allowing the virus’s genetic material to enter the human cell. That genetic material proceeds to “hijack the metabolism of the cell and say, in effect, ‘Don’t do your usual job. Your job now is to help me multiply and make the virus,’” said Dr. William Schaffner. As copies of the virus multiply, they burst out and infect neighboring cells. The virus then “crawls progressively down the bronchial tubes,” Dr. Schaffner said. When the virus reaches the lungs, their mucous membranes become inflamed. That can damage the alveoli or lung sacs and they have to work harder to carry out their function of supplying oxygen to the blood that circulates throughout our body and removing carbon dioxide from the blood so that it can be exhaled. The swelling and the impaired flow of oxygen can cause those areas in the lungs to fill with fluid, pus and dead cells. Pneumonia, an infection in the lung, can occur  
4. The word “it” in paragraph 3 refers to _______

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Some cities are located by chance. A wagon breaks down, the driver spends some  time in repairs, finds that he is in a congenial spot, and settles down. Later another person builds a house near his, and later someone adds an inn. Someone else starts selling farm produce there. Soon there is a little market, which grows to a town, and later to a city.  Other places were destined by nature to become cities. London, for example, is on what is called the head of navigation - the point where it becomes too difficult for oceangoing ships to continue upriver, and must transfer their cargoes. As with London, the head of navigation is also the point where the river can be conveniently bridged. In fact, the location of a bridge is often the reason for the birth of a town - as Cambridge or Weybridge in England show. Again, a good harbour will generally lead to a city growing up about it. New York and San Francisco began life as ports, as did Cape Town in South Africa. Some places were created mainly for military purposes, such as Milan, and the host of English cities finishing with - cester, which is derived from castra which means camp in Latin. Chester itself, created to guard the Welsh border, is a very good example. Other such military bases are Manchester, Doncaster, and of course, Newcastle.  A few cites are not created by accident, but by intention. This was the case with Milton Keynes in England, but the most famous examples of such cities are capitals. Brasilia, Canberra and Washington are capitals created in modern times, but even their greatest admirers will admit that they lack a certain character. It is no co-incidence that there are famous pop songs about New York, (“New York, New York”) Chicago (“My kind of Town”) San Francisco (“Going to San Francisco”) and many other US cities, but none about the nation’s capital. On the other hand any Londoner can give you at least three songs about the place.
7. Which of the following is NOT given as a reason for a new city?

Find mistake:
It often takes me about fifteen minutes to go to work from here by foot.

Rewrite the sentence:
The island has diverse plants species.

Read the following passage and choose the best answer (A, B, C, D):
Cyberbullying is the use of technology to harass, threaten, embarrass, or target another person. Online threats and mean, aggressive, or rude texts, tweets, posts or messages all count. So (1) _______ posting personal information, pictures or videos designed to hurt or embarrass someone else. Cyberbullying also includes photos, messages or pages that don’t get taken (2) ______, even after the person has been asked to do so. In (3) _______ words, it’s anything that gets posted online and is meant to hurt, harass or upset someone else. Intimidation or mean comments that focus on things like a person’s gender, religion, sexual orientation, race or physical differences count as discrimination, which is against the law in many states. That means the police could get involved, and bullies may face serious penalties. Online bullying can be particularly damaging and upsetting because it’s usually anonymous or hard to trace. It’s also hard to control, and the person being victimized has no idea how many people (or hundreds of people) have seen the messages or posts. People can be tormented nonstop (4) _________ they check their device or computer. Online bullying and harassment can be easier to commit than other acts of bullying because the bully doesn’t have to confront his or her target in (5) _______

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There’s a direct link between employee satisfaction and customer satisfaction.  Employees are the driving factor behind customer satisfaction. Employee interactions set the tone for a positive or negative customer experience. When employees aren’t happy at work, their interactions with customers can, and almost always will, suffer. Over the course of time, this can have serious repercussions for a business. The place where this becomes the most critical is any business where employees are directly interacting with customers, such as retail or food service. Historically underpaid and overworked, employees in these jobs are tasked with spending their entire shifts serving customers.  This is where employee experience comes in. If even a fraction of a customer experience budget was spent on employee experience, there would be a huge return on investment. One of the easiest ways to enhance employee experience is to ask for and welcome employees’ feedback. They have great insight into customer needs. After all, they’re the ones who are directly interacting with customers and hearing their criticisms and compliments firsthand. Employees can be your biggest asset when it comes to customer satisfaction.  A large part of employee experience revolves around understanding what employees need and want and gaining insight into their work preferences. Another critical piece of the employee experience is training and development. Employees should be equipped with the skills they need to excel at their jobs and have opportunities to continue to learn and develop. They should be able to check in and touch base with their managers to keep track of their progress and discuss any questions or concerns as they arise. Showing employees that you value the work they’re doing is one of the easiest ways to boost their motivation. It can be as simple as saying thank you, to publicly acknowledging and celebrating their contributions. It’s not just the younger generations who crave recognition - no one likes to feel like the work they’re doing is going unnoticed.  It’s time to shift the mindset from employees working just to work, to acknowledging that they’re valuable contributors to a company’s success. Employees need to understand how important their role is and how their work fits into the bigger picture. They need to feel like their voices are being heard and they have respect from their managers. Most importantly, they need to be able to come to work and know that the next eight hours won’t be pure torture. 
6. According to paragraph 3, what are the employees NOT advised to do for better working experience?

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How fit are your teeth? Are you lazy about brushing them? Never fear: An inventor is on the case. An electric toothbrush senses how long and how well you brush, and it lets you track your performance on your phone. The Kolibree toothbrush was exhibited at the International Consumer Electronics Show in Las Vegas this week. It senses how it is moved and can send the information to an Android phone or iPhone via a Bluetooth wireless connection The toothbrush will be able to teach you to brush right (don’t forget the insides of the teeth!) and make sure you’re brushing long enough. “It’s kind of … like having a dentist actually watch your brushing on a day-to-day basis,” says Thomas Serval, the French inventor. The toothbrush will also be able to talk to other applications on your phone, so developers could, for instance, create a game controlled by your toothbrush. You could score points for beating monsters among your teeth. “We try to make it smart but also fun.” Serval says he was inspired by his experience as a father. He would come home from work and ask his kids if they had brushed their teeth. They said “yes,” but Serval would find their toothbrush heads dry. He decided he needed a brush that really told him how well his children brushed. The company says the Kolibree will go on sale this summer, for $99 to $199, developing on features. The U.S. is the first target market. Serval says that one day, it’ll be possible to replace the brush on the handle with a brushing unit that also has a camera. The camera can even examine holes in your teeth while you brush.
1. Which is one of the features of the Kolibree toothbrush?

Choose the option A, B, C or D to answers the question about the passage:

"Most young couples have meals regularly in their parents’ home with little or no pay, and give their children to the care of old couple free of charge. Investigations have shown that parents of many young couples don’t mind providing meals and caring for their children. However, this practice should not become an accepted social custom. The old couples’ expense on food has already increased while young couples spend more on clothing and furnishing and less on food. If this trend continues, many young couples might take these privileges for granted and become more dependent. It is not the right for young people to make use of the old couples’ love, not only because our nation is well-known for its special respect paid to the elderly, but also because the young must become independent What young people should do is to become more considerate towards their old parents. After years of hard work, they are worthy of such consideration."

4. Which of the following is TRUE according to the passage?

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Sociologists have been carrying out research into the social pressures of being a teenager. Many adolescents are unhappy at school because they find it difficult to (1) ______ friends. This stress can bring on illness or result in poor grades. They may also worry about their appearance and often feel (2) ______ enormous pressure to dress, talk and behave the same as (3) ______. This phenomenon is called peer pressure, and it is very common in today’s society. Advertising contributes a lot to the social pressures teenagers feel. Advertisers know how important it is to feel that you belong to a group when you are in your teens, so they try to persuade teenagers that certain products will make them (4) ______ with their classmates. Sadly, many teenagers act irresponsibly and even do dangerous things just to make others accept them. Peer pressure is often the reason for teenage smoking, drug (5) ______ or dangerous driving. Teenagers need to learn to say no to social pressure and to find friends who they can talk things over with when they have a problem

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In the past, technology and progress was very slow. People “invented” farming 12,000 years ago but it took 8,000 years for the idea to go around the world. Then, about 3,500 years ago, people called “potters” used round wheels to turn and make plates. But it took hundreds of years before some clever person thought, if we join two wheels together and make them bigger, we can use them to move things. In the last few centuries, things have begun to move faster. Take a 20th-century invention like the aeroplane, for example. The first aeroplane flight on 17 December 1903 only lasted 12 seconds, and the plane only went 37 metres. It can’t have been very exciting to watch, but that flight changed the world. Sixteen years later, the first plane flew across the Atlantic, and only fifty years after that, men walked on the moon. Technology is now changing our world faster and faster. So what will the future bring? One of the first changes will be the materials we use. Scientists have just invented an amazing new material called grapheme, and soon we will use it to do lots of things. With grapheme batteries in your mobile, it will take a few seconds to charge your phone or download a thousand gigabytes of information! Today, we make most products in factories, but in the future, scientists will invent living materials. Then we won’t make things like cars and furniture in factories - we will grow them! Thirty years ago, people couldn’t have imagined social media like Twitter and Facebook. Now we can’t live without them. But this is only the start. Right now, scientists are putting microchips in some disabled people’s brains, to help them see, hear and communicate better. In the future, we may all use these technologies. We won’t need smartphones to use social media or search the internet because the internet will be in our heads! More people will go into space in the future, too. Space tourism has already begun, and a hundred years from now, there may be many hotels in space. One day, we may get most of our energy from space too. In 1941, the writer Isaac Asimov wrote about a solar power station in space. People laughed at his idea then, but we should have listened to him. Today, many people are trying to develop a space solar power station. After all, the sun always shines above the clouds!  
5. The best title for the article would be ___________

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If you think you left the cliques behind in high school, think again. When it comes to  building friendships, men are more likely to return to their clique-y roots than women, according to a recent study published in the journal PLOS One. Researchers found that, in general, men seek to join all-male cliques, clubs or teams, while women prefer a more select, one-on-one relationship with a few close female friends. “Much of male friendship is about coalition building,” said Tamas David-Barett, lead author of the research paper, and member of the experimental psychology department at the University of Oxford.  After analyzing the profile pictures of nearly 112,000 Facebook users worldwide, David-Barett and his co-authors found that men were more likely to post a profile picture showing themselves with a large group of male friends. The study notes that such pictures are “arguably an essential element of the male-male coalition competition.” Conversely, women almost never posted a large group profile picture, but tended to display a photo with only one other female friend. As the paper explained, women “appear more often to focus their social capital on only one person at a time.”  So why are men and women different in the way they make friends? One hypothesis is the difference between the male and female brain. Typically, women tend to have a larger deep limbic system than their male counterparts. The limbic system is a network of nerves in the brain connected to instinct and mood. The limbic system controls basic emotions such as happiness and fear. Because this system tends to be larger in women, females are more in touch with their feelings and have an increased ability to connect individually with others.  According to the Wall Street Journal, other research indicates that females tend to build friendships off of emotional connections and are more apt to share intimate conversations. The male friendship, however, is established by doing things together, such as watching the game or hosting a barbecue. “Female friendships are characterized as more face-to-face. Women want to share and exchange,” said Irene Levine, a friendship expert. “They want to bond. Men, however, want to do things together. They want to go to spectator sports; they want to participate in sports together. They do things that are more side-by-side.” 
8. Which of the following can be inferred from the passage?

Read the following passage and choose the best answer (A, B, C, D)
Chances are that your next CEO will be a she and your next congressman will be a congresswoman. After thousands of years of oppression, women across the world are occupying key positions in all spheres of society. The ever-evolving human desire drives the development of men and women alike. Over the past 60 years, we have witnessed a conspicuous change in women’s desire. Women wish to be less and less involved in household management and child care, and are increasingly expanding their involvement in other areas of society. At the same time, the world is pushing towards greater equality, and women assume roles and responsibilities previously only filled by men. Technology also plays a significant role in helping free up women’s time. Just as diapers and baby formula were a tremendous help for mothers, emerging robotics and artificial intelligence solutions will reduce the burden of household management to a level we have never seen. As the world becomes more interdependent, it demands the intervention of women, as though it were asking them to put their unique qualities into practice. A woman’s character is much more responsible, stable and consistent. She is capable of absorbing many changes and coping with long-term challenges — a quality that comes from her natural ability to carry an embryo and develop life within her. A man, on the other hand, is better at short-term moves. A woman is capable of holding onto a large number of tasks as well as carry them out successfully. A man, on the other hand, is more successful in linear processes aimed at a narrow goal. This is why most scientific breakthroughs, for example, manifest through the male brain. Men and women are also different in their attitude to failure in life. Figuratively speaking, a man can be as strong as iron — and yet one blow can break him. The woman is easier to bend — but like a flexible tree branch, she is much harder to break. The mutual completion of each other’s qualities is the key to building a healthy society in the new era. The integration of women in the leadership of society and other systems of human life is becoming necessary. The maternal qualities are expanding from the personal home to the global home. The female nature and drive to create a supportive and embracing environment will be expressed in society in creating healthy and proper conditions for bonding between people.  
1. What does the passage mainly discuss?

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Classrooms have changed considerably in the last hundred years. In the early 1900s, the (1) ______ class in England was twice as big as the average in the 1960s – sixty pupils per class compared with thirty. Nowadays, the average class size in a secondary school is twentythree, (2) ______ is still higher than in many other countries. A hundred years (3) ______, teachers were stricter than today. Punishment was also more severe: pupils were often hit for bad behaviour - a practice not allowed in schools today. The curriculum in the past was also (4) ______ extensive and concentrated on the three Rs - Reading, Writing and Arithmetic – whereas today’s curriculum includes everything from business studies to philosophy. Some people think that the teaching methods used in schools today are not as (5) ______ as those used in the past but, given the wide range of interactive tools available today, the 21st century is definitely the most interesting time to be in the classroom for teachers and pupils alike

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While family relationships can bring support, joy, and other wonderful benefits into  our lives, these relationships can also bring stress, particularly when there’s unresolved conflict. Because it’s more difficult to let go of conflicted relationships with family than it would be if these relationships were mere friendships, unresolved conflicts with family members can be particularly painful.  We have certain expectations of trust and closeness toward family members, and it can be more than merely disappointing to realize that this may not be possible with all family members. Unresolved family conflicts bring additional stress at family gatherings in particular. Past unresolved conflicts can become the elephant in the room, felt by everyone, but not directly addressed in the situation. This can be stressful for everyone before and during the family gatherings, sometimes leaving a lasting sense of stress afterward as well. Without a heartfelt discussion, an apology or another form of resolution, the trust on both sides is compromised, and may not know what to expect from this person in the future. For example, that one time your mother-in-law criticized your cooking may come up in your mind every time she comes for a visit, and others may sense your tension. This leads many people to assume the worst when they interpret each other’s behavior in the present and future interactions rather than giving the benefit of the doubt as most of us do with people we trust. Also, references or reminders of past conflicts can sting and create new pain.  Once a conflict has gone on a while, even if both parties move on and remain polite, the feelings of pain and mistrust are usually lingering under the surface, and are difficult to resolve: bringing up old hurts in an effort to resolve them can often backfire, as the other party may feel attacked; avoiding the issue altogether but holding onto resentment can poison feelings in the present.  So what do you do at a family gathering when there’s someone there with whom you’ve had an unresolved conflict? Just be polite. Contrary to how many people feel, a family gathering is not the time to rehash old conflicts, as such conversations often get messy before they get resolved — if they get resolved. Again, be polite, redirect conversations that get into areas that may cause conflict, and try to avoid the person as much as you politely can. 
6. Which of the following statements is TRUE, according to the passage?

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Last week, China declared “mission accomplished” after landing a spacecraft, Chang’e-4, on the far side of the Moon. It was a remarkable endeavour. As the far side of the Moon never faces the Earth, mission control cannot communicate directly with the spacecraft, but only via an orbiting satellite. The terrain is more broken and cratered than the near side, so landing a craft is that much more difficult. Even Nasa was impressed: “a first for humanity and an impressive accomplishment!”. Yet mixed with admiration was trepidation. China, a latecomer to the space race, is now beginning to threaten the supremacy of America and Russia. But then Russia and America have long played their space exploration programmes for propaganda purposes. From the beginning, the space race was intimately bound up with the needs of the cold war. In 1957, the Soviet Union launched Sputnik, the first human craft to orbit the Earth. Four years later, Yuri Gagarin became the first man in space. Eight years later, on 21 July 1969, Neil Armstrong and Buzz Aldrin became the first humans to tread on the Moon. Their journey may have been fuelled in part by cold war desperation, but it was also an extraordinary triumph of knowledge and will, an act of the technological sublime. Once America was satisfied that the Soviet Union had been put in its place, space exploration became politically less important. As America downgraded its space ambitions, Chinese aspirations took flight. In 1992, the Chinese government approved the Shenzhou manned spaceflight programme. Eleven years later, Yang Liwei became the first Chinese astronaut in space. Fears about Chinese ambitions have been heightened by the changing context of the space race. During the cold war, America feared the Soviet Union, but was determined to thwart Moscow’s aims. Today, American apprehension stems from the worry that China’s emergence as the dominant global force cannot be checked, nor Beijing’s brutal despotism challenged. As liberal democracy frays in the west and authoritarian capitalism becomes entrenched in the east, self-doubt shapes US attitudes to China. Space exploration has long been fuelled by a mixture of humanistic dreams, technological leaps and tawdry politics. The Chang’e-4 mission is no different. How the space race will play out over the next decade, and what role China will adopt in global politics, remains uncertain. In the meantime, let us celebrate our new perspective of the dark side of the Moon.
8. Which of the following can be inferred from the passage?

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The International Ecotourism Society (TIES), a non-profit organization committed to promoting sustainable tourism, states that ecotourism unites conservation and communities with sustainable travel. With that being said, they offer six core principles of ecotourism that vacationers should follow: minimize impact, build environmental and cultural awareness and respect, provide positive experiences for both visitors and hosts, provide direct financial benefits for conservation, provide financial benefits and empowerment for local people, and raise sensitivity to host countries’ political, environmental, and social climate. Ecotourism offers the opportunity to help protect and maintain our planet. Beginning with responsible travel, sustainable tourism promotes green practices such as recycling and using organic products. There are also many environmental programs and initiatives made available so that people can get involved with sustainability. For example, in Kenya, tourists can get involved with the Basecamp Foundation, which has a monitoring program for big cats and elephants. These kinds of experiences try to demonstrate the positive impact of tourism and teach tourists about the significance of maintaining the environment. However, the simple act of being a tourist in a fragile, natural area helps a great deal, as the money spent there assists in raising funds to protect those areas for generations. Sustainable tourism supports local communities by allowing their economy to grow. Tourism alone employs a large number of local staff. This in turn empowers communities to fight against poverty and encourages the support of local events, festivals, and organizations. As a result the community and its local businesses thrive.  Not only is ecotourism an environmentally fun experience, but it’s also educational. By embarking on an ecotourism vacation, people gain an awareness and understanding of the social and economic conditions of the place they visit. In addition, vacationers learn to appreciate the area’s environment through conservation and also to respect the culture of the local people. While tourists are normally unaware of a country’s poverty or ill conditions, ecotourism strives to expose tourists to the realities of these areas. Ecotourism is a new holiday experience that mixes together vacation fun with conservation and education. Sustainable tourism creates environmentally aware individuals and helps develop their appreciation of nature and local culture. Not only do vacationers go home with new knowledge, but also a worthwhile experience.  
8. Which of the following can be inferred from the passage?

Each sentence has a mistake. Find it bychosing A B C or D

 Nylon, a synthetic, make from a combination of water and a by-product of coal, was first introduced in 1938

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Driving along the motorway in busy traffic, the driver suddenly presses a button on his steering wheel. The car is now driving itself. This may (1) _________________ like something from the future, but driverless cars are already in reality on California’s roads. Many cars can already park themselves on the roadside, brake automatically when the car needs to slow down, and warn the driver (2) __________ they are slipping out of the right lane, so going driverless is just the next step towards automated driving.  Driverless cars are equipped with fast broadband, allowing them to overtake other cars (3), and even communicate with traffic lights as they approach junctions. Being stuck in traffic jams could become a thing of the past, as driverless cars will be able to drive at speed (4) ___________ to each other.  More than fifty million people die or are injured in road accidents every year, and the majority of these accidents is caused by human (5) _________________. Google’s driverless car sticks of to the speed limit and doesn’t get tired. So wouldn’t it be a great idea if all cars were driverless

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The blazes, which have been burning across Australia for months, have razed homes  and wiped out entire towns. Across Australia, nearly 18 million acres of land have been burned – much of it bushland, forests and national parks, home to the country’s beloved and unique wildlife. Nearly half a billion animals have been impacted by the fires in NSW alone, with millions potentially dead, according to ecologists at the University of Sydney. That figure includes birds, reptiles, and mammals, except bats. It also excludes insects and frogs. The total number of animals affected nationwide could be as high as a billion, according to Christopher Dickman, the University of Sydney ecologist who led the report.  "The scale of these fires is unprecedented," said Dieter Hochuli, an environmental sciences professor at the University of Sydney. “There are substantial concerns about the capacity of these (ecosystems) to rebound from the fires.”  Some animals, like koalas and kangaroos for instance, are primarily killed by being incinerated in flames or choking on smoke. Nearly a third of all koalas in NSW have died and about a third of their habitat has been destroyed. Photos from the ground show koalas with singed fur, raw patches of burnt flesh, and blistered paws. Even if they are rescued and treated, sometimes their injuries are simply too extensive to survive. Wombats have also been hit hard – they don’t cope well with heat or stress, and panic at the smell of smoke. The small, stubby-legged marsupials can’t run very fast or far, and are largely at the mercy of the flames. Smaller mammals and reptiles can escape the blazes by burrowing underground or hiding in rocks – but afterward, there is no food or shelter left, only certain predators that are drawn to fire because they know it brings easy prey. Koalas and kangaroos are spread out across the country, so they’re not in danger of going extinct due to the blazes. But other animals that live in niche environments and have smaller populations may have been wiped out entirely; these include the eastern bristlebird, the mountain pygmy possum and the corroboree frog.  These animals’ recovery depends not only on their population size, but also on the condition of their habitat. For instance, plants grow slower in high-altitude alpine regions, meaning it could be a very long time before species are able to return.
5. According to paragraph 3, how are the koalas and kangaroos killed in the NSW event?

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The biggest difference between an eco-lodge and a green hotel is the setting in which you’ll find them. Eco lodges tend to be more remote, located in relatively pristine natural environments such as beaches, jungles and mountains. Green hotels, on the other hand, are more often associated with cities and towns. Eco lodges and green hotels both emphasize elements such as environmental responsibility and minimizing negative impact. The best ones offer renewable energy sources, recycling services, eco-friendly toiletries, energy efficient lighting, locally sourced food, organic linens and towels, non-toxic cleaning supplies, non-disposable dishes, water conservation methods and various other sustainability-focused initiatives. But eco lodges tend to be more dependent on the natural environment than green hotels. They are also generally more active in nature and wildlife conservation, more focused on educating visitors about the flora and fauna of local ecosystems, and more deeply connected with the area’s indigenous culture (whose influence is often incorporated into the lodge’s decor and restaurant menu). The best eco lodges also work to ensure positive relationships with the local people. They train and employ them at fair wages, take part in community development initiatives, offer activities that help visitors conserve and appreciate local customs, and contribute to the local economy. In this way, they reinforce the notion of ecotourism as a more sustainable long-term business model than altering or destroying habitats for quick financial gains  
3. The word "initiatives" in the passage is closest in meaning to ___

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Christmas is around the corner, which means it’s about time you examined carefully your holiday gift list. “Choosing the wrong gift can be kind of risky for relationships because it implies that you and the receiver don’t have anything in common,” says Elizabeth Dunn, a psychology professor at the University of British Columbia in Canada. Her research has also showed that undesirable gifts can sometimes negatively impact the receiver’s perception of a relationship’s future potential. Since you don’t want your holiday gift to cause more harm than good, how can you be sure to choose a gift the receiver will love? Psychology may have the answer. Contrary to common belief, studies have actually shown that spending more does not always guarantee a well-received gift. “It seems quite self-evident to most of us that if you spend more, you’re going to get a better girl. But as it turns out, there’s no evidence that recipients associate the cost of a gift with how much they enjoy that gift,” says Jeff Galak, an associate professor of marketing at the Carnegie Mellon Tepper School of Business in the US city of Pittsburgh. Galak acknowledges that your gift may have to hit a certain price due to tradition or expectations. “But once you meet that cost, it doesn’t matter at all if you buy something even more valuable than that limit,” he says. Galak says the trick for giving a great and unforgettable gift is to think past the moment of handing it over. “When most givers give gifts, they try to make the moment they give the gift perfect and want to see the smile on recipient’s face right in that moment,” says Galak. “But in reality, what most recipients really love about a gift is how much value they’re going to derive from it over an extended time period.” In other words, it might be exciting to watch a friend open a gift of a concert ticket, but since it’s a gift that cannot be enjoyed over time, it may soon be forgotten. It is also suggested that if you can’t think of a good gift, just ask the recipient what they want. “People want to be creative and surprise the recipient,” says Dunn. “but the better gift will be whatever it is they say they like.” At the end of the day, don’t fret too much about giving a terrible gift. Unless something is wildly inappropriate, the recipient will fell some level of appreciation. Galak says that over the course of his research he has asked thousands of participants about gifts they have received, and he rarely hears someone talk about a bad girl. And even if you do give a sub-standard gift to someone you are close to you may be saved by your thoughtfulness. “When someone does something puzzling that needs to be explained – like give a bad gift – that’s when you think about what’s on the other person’s mind,” says Nicholas Epley, a professor at the University of Chicago Booth School of Business. His research shows that if your recipient feels like you at least spent a lot of time making your selection, they’ll appreciate the effort that went into choosing a less desirable gift. In other words, the old saying ‘it’s the thought that counts’ really might be true.  
4. According to Nichols Epley, when receiving bad gifts, people will usually _________