ADMICRO

In “Cerealizing America”, Scott Bruce and Bill Crawford remark that the cereal  industry uses 816 million pounds of sugar per year. Americans buy 2.7 billion  packages of breakfast cereal each year. If (1) _______ end to end, the empty  cereal boxes from one year's consumption would (2) _______ to the moon and back. One point three (1.3) million advertisements for cereal are broadcast on  American television every year at a(n) (3) _______ of $762 million for airtime.  Only automobile manufacturers spend more money on television advertising  than the makers of breakfast cereal. (4) _______ of the boxed cereals found in  supermarkets contain large amounts of sugar and some contain more than 50%  sugar. Cereal manufacturers are very clever in their marketing, making many  cereals appear much healthier than they really are by “fortifying” them with vitamins and minerals. Oh, (5) ______ – you now have vitamin-fortified sugar! Before you eat any cereal, read the ingredient list and see how (6) _______  sugar appears on the ingredient list. Then check the “Nutrition facts” panel. 
There are actually only a small handful of national commercially-branded cereals  that are made (7) _______ whole grains and are sugar-free. If you shop at a health  food store instead of your local supermarket, you (8) _______ to find a healthy,  whole grain, sugar-free (or very low sugar) cereal. But (9) _______! Some of the  health food store boxed cereals are sweetened with fruit juice or fructose.  Although this may be an improvement (10) _______ refined white sugar, this can  really skyrocket the calories. 

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