Read the passage below and choose one correct answer for each question.

As Chinese society changes, higher education is undergoing major transformations. The university model of the United States and other Western countries has a powerful influence. New trends in Chinese higher education are attracting the attention of global educators. Since the establishment of Western-oriented modern universities at the end of nineteenth century, Chinese higher education has continued to evolve. Over the past two decades, however, tremendous economic development in China has stimulated reforms in higher education that have resulted in some remarkable changes. The first modern institution, Peiyang University, was founded in Tianjin. The university changed its name to Tianjin University in 1951 and became one of the leading universities in China: Next, Jiaotong University was founded in Shanghai in 1896. In the 1950s, most of this university was moved to Xi'an, an ancient capital city in northwest China, and became Xi'an Jiaotong University; the part of the university remaining in Shanghai was renamed Shanghai Jiaotong University. Tianjin University celebrated its hundredth anniversary in 1995, followed by Xi'an Jiaotong and Shanghai Jiaotong Universities in 1996. Other leading universities, such as Zhejiang University (1897), Beijing University (1898), and Nanjing University (1902) also recently celebrated their hundredth anniversaries, one after another. These celebrations marked the beginning of a new chapter in Chinese higher education.

Which university celebrated the hundredth anniversaries in 2002?

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct word or phrase that best fits each of the numbered blanks from 81 to 92.
Setting up and running a car company was an expensive business and required a lot of workers. A company that makes its money out of a smart app requires less capital, doesn't have to pay (81)  storage or transport in the way that car companies do and (82) virtually no extra costs as the number of users increases.
In the jargon of economics, the marginal costs per unit of output tend towards zero and the returns to scale are high. This explains why tech entrepreneurs can get very rich very young. Technological change has always been (83) There was a polarization of income and wealth in the first wave of industrialization at the beginning of the 19th century, and this gave rise to political and institutional change over the 100 years between 1850 and 1950: the spread of democracy; the emergence of trade unions; progressive taxation and the development of social safety nets. These helped create bigger markets for the consumer goods that were spawned by the second Industrial Revolution: TVs, radios, vacuum cleaners and the like. (84) over the past four decades a political model that both facilitated the spread of technology and provided some protection against its disruptive consequences has come under attack. Welfare states have become less generous, levels of long-term unemployment are much higher, taxation has become less progressive, and politics has increasingly been dominated by those with the deepest pockets (85) can lobby the loudest.

(84)..............

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Newspapers and television news programs always seem to report about the bad things happening in society. However, there is a place where readers can find some good news. That place is the website called HappyNews. The man behind HappyNews is Byron Reese. Reese set up HappyNews because he thought other news sources were giving people an unbalanced view of the world. Reese said about HappyNews, “The news media gives you a distorted view of the world by exaggerating bad news, misery, and despair. We’re trying to balance out the scale.”
Not everyone agrees with Reese’s view, though. Many people think that news sources have a responsibility to provide news that is helpful to people. People need to know about issues or problems in today’s society. Then they are better able to make informed decisions about things that affect their daily lives. Reese said that HappyNews is not trying to stop people from learning about issues or problems. HappyNews is just trying to provide a balanced picture of today’s world.
By the end of its first month online, HappyNews had more than 70,000 unique readers. About 60 percent of those readers were women. Something else unique makes HappyNews different from any of  the other news or information websites that are on the Internet. Unlike many other websites, HappyNews gets fan mail from its readers on a daily basis.

The word “they” in paragraph 2 refers to     .

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The green building movement, started in the 1970s as a way to reduce environmental destruction, is changing the way buildings are constructed. In the early years, green builders were a small minority, and their goals of reducing the environmental impact of buildings were considered unrealistic. Now, however, the movement is growing, as builders have been able to take advantage of new technology.
Green builders try to make use of recycled materials, which means less waste in dumps. Also, they reduce environmental impact by reducing the energy requirements of a building. One way is to provide an alternative, non-polluting source of energy. First, with solar panels, it is possible to produce electricity from the rays of the sun. Once installed, they provide energy at no cost and with no pollution.
Another solution is to reduce the amount of energy required in a building. It is possible to cut electricity use noticeably by improving natural lighting and installing low-energy light bulbs. To reduce the amount of fuel needed for heating or cooling, builders also add insulation to the walls so that the building stays warmer in winter and cooler in summer.
One example of this advanced design is the Genzyme Center of Cambridge, the most environmentally responsible office building in America. Every aspect of the design and building had to consider two things: the need for a safe and pleasant workplace for employees and the need to lessen the negative environmental impact. 75 percent of the building materials were recycled materials, and the energy use has been reduced by 43 percent and water use by 32 percent, compared with other buildings of the same size.
In other parts of the world, several large-scale projects have recently been developed according to green building principles. One of these is in Vauban, Germany, in an area that was once the site of army housing. The site has been completely rebuilt with houses requiring 30 percent less energy than conventional ones. These houses, heated by special non-polluting systems, are also equipped with solar panels.
A larger project is under way in China. The first phase of this project will include houses for 400 families built with solar power, non-polluting bricks, and recycled wall insulation. In a second phase, entire neighborhoods in six cities will be built. If all goes well, the Chinese government plans to copy these ideas in new neighborhoods across China.
Green building ideas, on a small or large scale, are spreading. Individuals, companies, and governments are beginning to see their benefits. Not only are they environmentally friendly, green buildings improve living and working conditions and also save money in the long run.

Which of the following is NOT mentioned in paragraph 7 as a merit of green buildings?

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No sooner had the first intrepid male aviators safely returned to Earth than it seemed that women, too, had been smitten by an urge to fly. From mere spectators, they became willing passengers and finally pilots in their own right, plotting their skills and daring line against the hazards of the air and the skepticism of their male counterparts. In doing so they enlarged the traditional bounds of a women's world, won for their sex a new sense of competence and achievement, and contributed handsomely to the progress of aviation.
But recognition of their abilities did not come easily. "Men do not believe us capable." The famed aviator Amelia Earhart once remarked to a friend. "Because we are women, seldom are we trusted to do an efficient job." Indeed old attitudes died hard: when Charles Lindbergh visited the Soviet Union in 1938 with his wife, Anne–herself a pilot and gifted proponent of aviation – he was astonished to discover both men and women flying in the Soviet Air Force.
Such conventional wisdom made it difficult for women to raise money for the up – to – date equipment they needed to compete on an equal basis with men. Yet they did compete, and often they triumphed finally despite the odds.
Ruth Law, whose 590 – mile flight from Chicago to Hornell, New York, set a new nonstop distance record in 1916, exemplified the resourcefulness and grit demanded of any woman who wanted to fly. And when she addressed the Aero Club of America after completing her historic journey, her plainspoken wordstestified to a universal human motivation that was unaffected by gender: "My flight was done with no expectation of reward," she declared, "just purely for the love of accomplishment."

According to the passage, women pilots were successful in all  of  the  following  EXCEPT     .

Read the following passage and mark the letter A, B, C or D to indicate the correct word or phrase that best fits each of the numbered blanks.
Atypical person needs about 1,800 calories per day to stay running. They keep your organs operating (1)..... and your brain running. They also keep your body warm. A person gains weight because he or she consumes more calories per day than necessary. The only way to lose fat is to reduce the number of calories that you consume per day. This is the basic principle (2)........going on a diet.
Unfortunately, diets don’t work for most people. They do lose weight but then go off the diet and put it back. Building a sensible diet and exercise plan is the key to maintaining a consistent weight. You need to figure out how many calories you need in a day and how many you actually (3)..... . The next step is to add exercise so that you can raise the number of calories you can consume per day.
Burning 250 or 500 calories per day can make a big (4)...... . You can ride an exercise bike while you are watching television or you can take the stairs instead of the elevator. Find an exercise partner. Exercises can be a lot easier if there is someone to talk to. It’s a good idea to wear firm fitting clothes if you are (5)..... . Tight clothing acts as a reminder of what you are trying to accomplish.
(1)..................................

Read the following passage and mark the letter A, B, C or D on your answer sheet to indicate the correct answer to each of the questions:
Most people can remember a phone number for up to thirty seconds. When this short amount of time elapses, however, the numbers are erased from the memory. How did the information get there in  the first place? Information that makes its way to the short term memory (STM) does so via the sensory storage area. The brain has a filter which only allows stimuli that is of immediate interest to pass on to the STM, also known as the working memory.
There is much debate about the capacity and duration of the short term memory. The most accepted theory comes from George A. Miller, a cognitive psychologist who suggested that humans can remember approximately seven chunks of information. A chunk is defined as a meaningful unit of information, such as a word or name rather than just a letter or number. Modern theorists suggest that one can increase the capacity of the short term memory by chunking, or classifying similar information together. By organizing information, one can optimize the STM, and improve the chances of a memory being passed on to long term storage.
When making a conscious effort to memorize something, such as information for an exam, many people engage in "rote rehearsal". By repeating something over and over again, one is able to keep a memory alive. Unfortunately, this type of memory maintenance only succeeds if there are no interruptions. As soon as a person stops rehearsing the information, it has the tendency to disappear. When a pen and paper are not handy, people often attempt to remember a phone number by repeating it aloud. If the doorbell rings or the dog barks to come in before a person has the opportunity to make a phone call, he will likely forget the number instantly. Therefore, rote rehearsal is not an efficient way to pass information from the short term to long term memory. A better way is to practice "elaborate rehearsal". This involves assigning semantic meaning to a piece of information so that it can be filed along with other pre-existing long term memories.
Encoding information semantically also makes it more retrievable. Retrieving information can be done by recognition or recall. Humans can easily recall memories that are stored in the long term memory and used often; however, if a memory seems to be forgotten, it may eventually be retrieved by prompting. The more cues a person is given (such as pictures), the more likely a memory can be retrieved. This is why multiple choice tests are often used for subjects that require a lot of memorization.

The word “This” in paragraph 3 most probably refers to     .

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions:
No sooner had the first intrepid male aviators safely returned to Earth than it seemed that women, too, had been smitten by an urge to fly. From mere spectators, they became willing passengers and finally pilots in their own right, plotting their skills and daring line against the hazards of the air and the skepticism of their male counterparts. In doing so they enlarged the traditional bounds of a women's world, won for their sex a new sense of competence and achievement, and contributed handsomely to the progress of aviation.
But recognition of their abilities did not come easily. "Men do not believe us capable." The famed aviator Amelia Earhart once remarked to a friend. "Because we are women, seldom are we trusted to do an efficient job." Indeed old attitudes died hard: when Charles Lindbergh visited the Soviet Union in 1938 with his wife, Anne–herself a pilot and gifted proponent of aviation – he was astonished to discover both men and women flying in the Soviet Air Force.
Such conventional wisdom made it difficult for women to raise money for the up – to – date equipment they needed to compete on an equal basis with men. Yet they did compete, and often they triumphed finally despite the odds.
Ruth Law, whose 590 – mile flight from Chicago to Hornell, New York, set a new nonstop distance record in 1916, exemplified the resourcefulness and grit demanded of any woman who wanted to fly. And when she addressed the Aero Club of America after completing her historic journey, her plainspoken wordstestified to a universal human motivation that was unaffected by gender: "My flight was done with no expectation of reward," she declared, "just purely for the love of accomplishment."

The word ‘addressed’ can be best replaced by     .

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions:
In the explosion of the linguistic life cycle, it is apparent that it is much more difficult to learn a second language in adulthood than a first language in childhood. Most adults never completely master a foreign language, especially in Phonology – hence the ubiquitous foreign accent. Their development often “fossilizes” into permanent error patterns that no teaching or correction can undo. Of course, there are great individual differences, which depend on effort, attitudes, amount of exposure, quality of teaching and plain talent, but there seems to be a cap for the best adults in the best circumstances
Many explanations have been advanced for children’s superiority; they exploit Motherese (the simplified, repetitive conversation between parents and children), make errors unself- consciously, are more motivated to communicate, like to conform, are not set in their ways, and have not first language to interfere. But some of these accounts are unlikely, based on what is known about how language acquisition works. Recent evidence is calling these social and motivation explanations into doubt. Holding every other factor constant, a key factor stands out: sheer age
Systematic evidence comes from the psychologist Elissa Newport and her colleagues. They tested Korean and Chinese – born students at the University of Illinois who had spent a least ten years in the United States. The immigrants were give a list of 276 simple English sentences, half of them containing some grammatical error. The immigrants who came to the United States between the age of 3 and 7 performed identically to American – born students. Those who arrived between ages 8 and 15 did worse the latter they arrived, and those who arrived between 17 and 39 did the worst of all, and showed huge variability unrelated to their age of arrival.

The passage mainly discussed

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions:
Scientists do not yet thoroughly understand just how the body of an individual becomes sensitive to  a substance that is harmless or even wholesome for the average person. Milk, wheat, and egg, for example, rank among the most healthful and widely used foods. Yet these foods can cause persons sensitive to them to suffer greatly. At first, the body of the individual is not harmed by coming into
contact with the substance. After a varying interval of time, usually longer than a few weeks, the body becomes sensitive to it, and an allergy has begun to develop. Sometimes it's hard to figure out if you have a food allergy, since it can show up so many different ways.
Your symptoms could be caused by many other problems. You may have rashes, hives, joint pains mimicking arthritis, headaches, irritability, or depression. The most common food allergies are to milk, eggs, seafood, wheat, nuts, seeds, chocolate, oranges, and tomatoes. Many of these allergies will not develop if these foods are not fed to an infant until her or his intestines mature at around seven months. Breast milk also tends to be protective. Migraines can be set off by foods containing tyramine, phenathylamine, monosodium glutamate, or sodium nitrate. Common foods which contain these are chocolate, aged cheeses, sour cream, red wine, pickled herring, chicken livers, avocados, ripe bananas, cured meats, many Oriental and prepared foods (read the labels!).
Some people have been successful in treating their migraines with supplements of B-vitamins, particularly B6 and niacin. Children who are hyperactive may benefit from eliminating food additives, especially colorings, and foods high in salicylates from their diets. A few of these are almonds, green peppers, peaches, tea, grapes. This is the diet made popular by Benjamin Feingold, who has written the book “Why your Child is Hyperactive”. Other researchers have had mixed results.

According to the article the Feingold diet is NOT     .

Read the following passage and mark the letter A, B, C or D on your answer sheet to indicate the correct answer to each of the questions:
Education is another area of social life in which information technology is changing the way we communicate. Today's college students may not simply sit in a lecture or a library to  learn about their field. Through their computers and the wonders of virtual reality they can participate
in lifelike simulated experiences. Consider the following scenario of the future of education made possible through developments in information technology.
For children over the age of 10, daily attendance at schools is not compulsory. Some of the older children attend school only once or twice weekly to get tutorial support or instruction from a teacher. For the most part, pupils are encouraged to work online from home. Students must complete a minimum number of study hours per year; however, they may make up these hours by studying at home at times that suit their family schedule. They can log on early or late in the day and even join live classes in other countries. In order to ensure that each student is learning adequately, computer software will automatically monitor the number of hours a week each student studies online as well as that students' learning materials and assessment activities. Reports will be available for parents and teachers. The software can then identify the best learning activities and condition for each individual student and generate similar activities. It can also identify areas of weak achievement and produce special programs adjusted to the students' needs.

What is the topic of the passage?

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions:
Dolphins are one of the most intelligent species on the planet, which makes them a very interesting animal to scientists. In their natural habitats, dolphins use various vocalization techniques. They whistle and squeak to recognize members of their pod, identify and protect their young, and call out warnings of danger. They also make clicking sounds used for echolocation to find food and obstacles in dark and murky waters.
Amazingly, the whistling sound that the bottlenose dolphin makes has been found to have a similar pattern to human language. They always make conversational sounds when they greet each other. If you listen to dolphins' squeaks and squeals, it will sound like they are having a conversation.
Dolphins usually use both sound and body language to communicate with each other. It is through gesture and body language, however, that most of their communication with humans comes. Dolphins can be trained to perform complicated tricks. This suggests they have a high level of intelligence and communication capacity. If they work for a long time with a trainer, they are able to recognize and understand human commands.
A lot of dolphin communication has been studied using dolphins in captive environments. These studies have been criticized because some marine biologists believe that dolphins living in aquariums or research centers cannot be considered "normal." Even so, most believe that studying dolphin communication in captivity is useful for beginning to understand the complexity of dolphin communication. After all, dolphins are one of the most intelligent animals. Their ability to communicate is impressive and worthy of study.

In line 17, the word most refers to     .

The resort was full of people. I wish it _________less crowded.

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions:
The human criterion for perfect vision is 20/20 for reading the standard lines on a Snellen eye chart without a hitch. The score is determined by how well you read lines of letters of different sizes from 20 feet away. But being able to read the bottom line on the eye chart does not approximate perfection as far as other species are concerned. Most birds would consider us very visually handicapped. The hawk, for instance, has such sharp eyes that it can spot a dime on the sidewalk while perched on top of the Empire State Building.
It can make fine visual distinctions because it is blessed with one million cones per square millimeter in its retina. And in water, humans are farsighted, while the kingfisher, swooping down to spear fish, can see well in both the air and water because it is endowed with two foveae - areas of the eye, consisting mostly of cones, that provide visual distinctions. One fovea permits the bird, while in the air, to scan the water below with one eye at a time. This is called monocular vision. Once it hits the water, the other fovea joins in, allowing the kingfisher to focus both eyes, like binoculars, on its prey at the same time.
A frog’s vision is distinguished by its ability to perceive things as a constant motion picture. Known as “bug detectors”, a highly developed set of cells in a frog’s eyes responds mainly to moving objects. So, it is said that a frog sitting in a field of dead bugs wouldn’t see them as food and would starve. The bee has a “compound” eye, which is used for navigation. It has 15,000 facets that divide what it sees into a pattern of dots, or mosaic. With this kind of vision, the bee sees the sun only as a single dot, a constant point of reference. Thus, the eye is a superb navigational instrument that constantly measures the angle of its line of flight in relation to the sun. A bee’s eye also gauges flight speed. And if that is not enough to leave our 20/20 “perfect vision” paling into insignificance, the bee is capable of seeing something we can’t - ultraviolet light.
Thus, what humans consider to be “perfect vision” is in fact rather limited when we look at other species. However, there is still much to be said for the human eye. Of all the mammals, only humans and some primates can enjoy the pleasures of color vision.

The phrase “without a hitch” is closest in meaning to    .

Read the following passage and mark the letter A, B, C or D to indicate the correct word or phrase that best fits each of the numbered blanks.
Atypical person needs about 1,800 calories per day to stay running. They keep your organs operating (1)..... and your brain running. They also keep your body warm. A person gains weight because he or she consumes more calories per day than necessary. The only way to lose fat is to reduce the number of calories that you consume per day. This is the basic principle (2)........going on a diet.
Unfortunately, diets don’t work for most people. They do lose weight but then go off the diet and put it back. Building a sensible diet and exercise plan is the key to maintaining a consistent weight. You need to figure out how many calories you need in a day and how many you actually (3)..... . The next step is to add exercise so that you can raise the number of calories you can consume per day.
Burning 250 or 500 calories per day can make a big (4)...... . You can ride an exercise bike while you are watching television or you can take the stairs instead of the elevator. Find an exercise partner. Exercises can be a lot easier if there is someone to talk to. It’s a good idea to wear firm fitting clothes if you are (5)..... . Tight clothing acts as a reminder of what you are trying to accomplish.
(4)..................................

The relationship between students and teachers is (1)_________formal in the USA than in many other countries, especially at the college level. American college students do not stand up when their teacher enters the room. Students are generally encouraged to ask questions in class, to stop in the professor's of lice for extra help, and to phone if they are absent and need a(n) (2)_________. Most teachers allow students to enter class late or leave early, if necessary. Despite the lack of formality, students are still expected to be polite to their teacher and fellow classmates. When students want to ask questions, they usually (3)__________a hand and wait to be called on. When the teacher or a student is speaking to the class, it is rude to begin whispering (4)_________another classmate. When a test is being given, talking to' a classmate is not only rude but also risky. Most American teachers consider that students who are talking to each other (5) _________a test are cheating.
(3).............................

Read the following passage and mark the letter A, B, C or D on your answer sheet to indicate the correct word for each of the blanks.
When you read something in a foreign language, you frequently come across words you do not fully understand. Sometimes you (1).... the meaning in a dictionary and sometimes you guess. The strategy you adopt depends very much upon the degree of accuracy you require and the time at your disposal.
If you are the sort of person who tends to turn to the dictionary frequently, it is (2)..remembering that every dictionary has its limitations. Each definition is only an approximation and one builds up an accurate picture of the meaning of a word only after meeting it in a (3)...... of contexts. It is also important to recognize the special dangers of dictionaries that translate from English into your native language and vice versa. If you must use a dictionary, it is usually far safer to consult an English-English dictionary.
In most exams you are not permitted to use a dictionary. (4) .... you are allowed to use one, it is very time-consuming to look up words, and time in exams is usually limited. You are, therefore, forced to guess the meaning of unfamiliar words. When you come across unknown words in an exam text, it is very easy to panic. However, if you develop efficient techniques for guessing the meaning, you will overcome a number of possible problems and help yourself to understand far more of the text than you at first thought likely.
Two strategies which may help you guess the meaning of a word are: using contextual clues, both within the sentence and outside, and making use of clues (5)....... from the formation of the word
(4)........................

Read the following passage and mark the letter A, B, C or D on your answer sheet to indicate the correct word for each of the blanks.
I had never been to Denmark before, so when I set out to catch the ferry in early May, I little suspected that by the end of the trip I'd have made such lasting friendships. Esjberg is a (1)..... port for acyclist's arrival, where tourist information can be obtained and money changed. A cycle track leads out of town an down to Ribe, where I spent my first night. The only appointment I had to (2)...... was a meeting with a friend who was flying out in June. I wanted to use my time well, so I had planned a route which would include several small islands and various parts of the countryside.
In my (3)........ , a person travelling alone sometimes meets with unexpected hospitality, and this trip was no exception. On only my second day, I got into conversation with a cheerful man who turned (4)..........to be the local baker. He insisted that I should join his family for lunch, and, while we were eating, he contacted his daughter in Odense. Within minutes, he had arranged for me to visit her and her family. Then I was sent on my way with a fresh loaf of bread to keep me (5).......... , and the feeling that this would turn out to be a wonderful holiday

(1)..................................... 
 

Read the following passage and mark the letter A, B, C or D on your answer sheet to indicate the correct word that best fits each of the numbered blanks.
Seeking a new life and hoping a significant (1)..... in their standard of living, foreign workers began flocking into Western Europe during the 1950s. In Britain, some of the first immigrants arriving from the West Indies and the Indian subcontinent were welcomed by brass bands, but the dream of a new life soon (2).....sour for many.
 Attracted by the promise to earn good money and learn new skills, the reality they found was often one of low wages and, in many case, unemployment. Some did not  adapt (3)...... to life in a country of cold weather and discrimination.  The (4).......... of West Indian immigrants moved into the inner cities, areas that were already fraught with social tensions caused by poverty and poor housing. There were cases of open hostility towards the newcomers; riots (5)....... out in Notting Hill, West London in 1958, when gangs of white youths began taunting immigrants.
Yet despite the numerous difficulties they encountered, many foreign workers did manage to adjust to their new conditions, settling in their new adopted country and prospering. Their contribution had the effect of not only speeding up the pace of economic change in the postwar period, but also transforming Western Europe into a multiracial society.
(5)............................

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions:
Advertising helps people recognize a particular brand, persuades them tro try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of course, but so, too, will affect advertising.
Advertising relies on the techniques of market research to identify potential users of a product. Are they homemakers or professional people? Are they young or old? Are they city dwellers or country dwellers? Such questions have a bearing on where and when ads should be played. By studying readership breakdowns for newspapers and magazines as well as television ratings and other statistics, an advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars.
Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for a product in the public’s mind. Current developments in advertising increase the need for talented workers.
In the past, the majority of advertising was aimed at the traditional white family – breadwinner father, non- working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group.
Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can.

It can be inferred from paragraph 2 that advertisers must