ADMICRO

Read the passage and decide whether the statement is true or false.

The Owners of the "News”

The role of the media is essentially defined by the manipulation of information-oriented towards the control of "public opinion", but their goals are not social as described in the mythology of "journalistic objectivity".

The famous ethical flags of journalism: fairness, objectivity and freedom of expression, are nothing more than myths concealing the billionaire media business that moves daily market information on a global scale. The process of manufacturing and distributing information is not motivated by the need to "inform" but by the capitalist need to sell news. To do this, the media, like any capitalist company, generates massive consumer needs in society and plots information strategies aimed at encouraging business growth, positioning themselves in order to successfully compete in the market.

First, information is a commodity to produce economic returns like any other commercial product offered in the capitalist market. In functional terms (and beyond the legend that is produced around it) the newspaper businesses are not guided by social purposes but for the pursuit of economic gain. Secondly, in the light of the strategic nature of the communication function to develop from the point of view of preservation of the "governance", system the media is a key tool for the control and manipulation of the economic, political and social processes.

In the news business, like any business venture, the media only works for those who can pay for their "informative" services. This is why a relationship of mutual survival between the media, governments and major economic groups exists. These groups decide what is news and what is not and use this strategy to control political, economic and social trends.

True or False:

Journalism is a billion dollar business that moves information on a global scale.

Hãy suy nghĩ và trả lời câu hỏi trước khi xem đáp án

ZUNIA12
ZUNIA9
ADMICRO