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Advertising helps people recognize a particular brand, persuades them to try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. [2] The quality of the product will encourage this, of course, but so, too, will affect advertising. Advertising relies on the techniques of market research to identify potential users of a product. [3] Are they homemakers or professional people? Are they young or old? Are they city dwellers or country dwellers? Such questions have a bearing on where and when ads should be placed. By studying readership breakdowns for newspapers and magazines as well as television ratings and other statistics, an advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars. [4] Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for a product in the public’s mind. Current developments in advertising increase the need for talented workers. In the past, the majority of advertising was aimed at the traditional white family - breadwinner father, non-working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group. Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can  
3. It can be inferred from the second paragraph that advertisers must __________

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I suggest that we _____ the number of tourists visiting them every day.

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To save electricity, we are cutting down __________ our central heating.

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Rogue waves are extremely large waves that are more than double the average height of most waves. According to mathematical calculations and various personal accounts, rogue waves can reach remarkable heights. They appear unexpectedly in calm waters and can do major damage, even to large ships. Unlike tsunamis, which are practically undetectable in deep water, rogue waves only occur far out at sea. Stories about rogue waves have circulated amongst sailors for centuries, but it was not until recently that scientists confirmed they actually exist. What they still are not sure of, however, is what causes them. Some instances of rogue waves have been explained by the interactions of normal wave patterns with ocean currents. Scientists believe that it is possible for waves to reach the heights described when they come into contact with strong ocean currents. The wave heights increase significantly when a normal wave reaches a current head on. In other words, the wave is built up by the power of the current. This explanation was first proposed after scientists observed a high incidence of rogue waves in the ocean surrounding the southern tip of Africa. In fact, since 1990, at least twenty ships have encountered the waves, which reportedly reached up to 190 feet. The waves are thought to be caused by wave interactions with the strong Agulhas Current, which runs southbound along the east coast of the continent.  
3. Which of the following is NOT true, according to the passage?

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According to the American Red Cross, there’s a 97% chance that someone you know will need a blood transfusion. Blood donors — especially donors with certain blood types — are always in demand. To donate blood, the American Red Cross requires that people be at least 17 years old and weigh more than 110 pounds. (In some states, the age is 16 with a parent’s permission.) Donors must be in good health and will be screened for certain medical conditions, such as anemia. Donors who meet these requirements can give blood every 56 days. Blood donation starts before you walk in the door of the blood bank. Eat a normal breakfast or lunch — this is not a good time to skip meals — but stay away from fatty foods like burgers or fries. And be sure to drink plenty of water, milk, or other liquids. Before donating, you’ll need to answer some questions about your medical history, and have your temperature, pulse, blood pressure, and blood count checked. The medical history includes questions that help blood bank staff decide if a person is healthy enough to donate blood. They’ll probably ask about any recent travel, infections, medicines, and health problems. Donated blood gets tested for viruses, including HIV (the virus that causes AIDS), hepatitis B, hepatitis C, syphilis, and West Nile virus. If any of these things are found, the blood is destroyed. Because blood can be infected with bacteria as well as viruses, certain blood components are tested for contamination with bacteria as well.  Are there any risks? A person can’t get an infection or disease from giving blood. The needles and other equipment used are sterile and they’re used only on one person and then thrown away. The U.S. Food and Drug Administration (FDA) regulates U.S. blood banks. All blood centers must pass regular inspections in order to keep operating. Sometimes people who donate blood notice a few minor side effects like nausea, lightheadedness, dizziness, or fainting, but these symptoms usually go away quickly. The donor’s body usually replaces the liquid part of blood (plasma) within 72 hours after giving blood. It generally takes about 4–8 weeks to regenerate the red blood cells lost during a blood donation. An iron-fortified diet plus daily iron tablets can help rebuild a donor’s red blood supply. The Red Cross estimates that 15% of all blood donors in the United States are high school or college students — an impressive number when you consider you have to be 16 or 17 to donate blood. If you are eligible and want to donate blood, contact your local blood bank or the American Red Cross for more information on what’s involved. You could save someone’s life.  
8. The author suggests in the last paragraph that ________________

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In 1988, a year before the Soviet Union collapsed, the 13th National Congress of the  Communist Party of Vietnam adopted a resolution to have “more friends and fewer enemies”. So it was not surprising when Vietnam expressed interest in joining ASEAN as early as 1992, or when it did in fact join in July 1995.   Vietnam’s membership of the grouping integrated its security with the whole of Southeast Asia and created a favourable environment for economic development. This, in turn, raised Vietnam’s global image, leading to increased cooperation with multiple players in the region and greater bargaining clout with super powers like the United States and China. As an ASEAN member, Vietnam has worked hard to secure peace and reconciliation among Southeast Asian nations, which were once deeply divided by war. Vietnam was the first Indochinese country to join ASEAN, and its move helped end confrontation between the Indochinese bloc and ASEAN. Vietnam has also helped ASEAN partner with non-regional players.  Vietnam also led efforts within ASEAN to ensure regional security. Soon after becoming a member, Vietnam signed the Treaty on the Southeast Asian Nuclear-WeaponFree Zone and was one of the founding members of the ASEAN Regional Forum. But the most proactive steps by Hanoi towards regional stability have revolved around disputes in the South China Sea. A direct claimant in the dispute, Vietnam, along with the Philippines, has made constant efforts to put the South China Sea on ASEAN’s agenda, ensuring conflict is dealt with in a constructive way. Vietnam has shown constant support for the Declaration on the Conduct of Parties in the South China Sea, ASEAN’s Six-Point Principles on the East Sea, and the soon-to-be-concluded Code of Conduct of Parties in the East Sea. Vietnam calls for the settlement of disputes by peaceful means on the basis of international law and the 1982 United Nations Convention on the Law of the Sea — including through regulations on respecting exclusive economic zones and the continental shelf of coastal countries. Vietnam has remained committed to ASEAN since it joined in 1995 and Vietnam is beginning to integrate further with the global community, and  cooperation with ASEAN will always be an important pillar in its foreign policy. But Vietnam’s interest in ASEAN is not
limited to security issues. Its leadership also drives efforts toward an ASEAN Economic Community (AEC). 
7. What will the next paragraph of the passage possibly discuss?

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Driving along the motorway in busy traffic, the driver suddenly presses a button on his steering wheel. The car is now driving itself. This may (1) _________________ like something from the future, but driverless cars are already in reality on California’s roads. Many cars can already park themselves on the roadside, brake automatically when the car needs to slow down, and warn the driver (2) __________ they are slipping out of the right lane, so going driverless is just the next step towards automated driving.  Driverless cars are equipped with fast broadband, allowing them to overtake other cars (3), and even communicate with traffic lights as they approach junctions. Being stuck in traffic jams could become a thing of the past, as driverless cars will be able to drive at speed (4) ___________ to each other.  More than fifty million people die or are injured in road accidents every year, and the majority of these accidents is caused by human (5) _________________. Google’s driverless car sticks of to the speed limit and doesn’t get tired. So wouldn’t it be a great idea if all cars were driverless

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Pollutants in the air aren’t always visible and come from many different sources. Smog hanging over cities is the most familiar and obvious form of air pollution. But there are different kinds of pollution - some visible, some invisible - that contribute to global warming. Generally any substance that people introduce into the atmosphere that has damaging effects on living things and the environment is considered air pollution. Carbon dioxide, a greenhouse gas, is the main pollutant that is warming Earth. Though living things emit carbon dioxide when they breathe, carbon dioxide is widely considered to be a pollutant when associated with cars, planes, power plants, and other human activities that involve the burning of fossil fuels such as gasoline and natural gas. In the past 150 years, such activities have pumped enough carbon dioxide into the atmosphere to raise its levels higher than they have been for hundreds of thousands of years. Other greenhouse gases include methane - which comes from such sources as swamps and gas emitted by livestock - and chlorofluorocarbons (CFCs), which were used in refrigerants and aerosol propellants until they were banned because of their deteriorating effect on Earth’s ozone layer. Another pollutant associated with climate change is sulfur dioxide, a component of smog. Sulfur dioxide and closely related chemicals are known primarily as a cause of acid rain. But they also reflect light when released in the atmosphere, which keeps sunlight out and causes Earth to cool. Volcanic eruptions can spew massive amounts of sulfur dioxide into the atmosphere, sometimes causing cooling that lasts for years. In fact, volcanoes used to be the main source of atmospheric sulfur dioxide; today people are. Industrialized countries have worked to reduce levels of sulfur dioxide, smog, and smoke in order to improve people’s health. But a result, not predicted until recently, is that the lower sulfur dioxide levels may actually make global warming worse. Just as sulfur dioxide from volcanoes can cool the planet by blocking sunlight, cutting the amount of the compound in the atmosphere lets more sunlight through, warming the Earth. This effect is exaggerated when elevated levels of other greenhouse gases in the atmosphere trap the additional heat.
4. What is NOT mentioned as a feature of sulfur dioxide?

Each sentence has a mistake. Findit by chosing A B C or D

In ancient Greek traditional, weapons and stable gear were placed upon the grave

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Scientists have uncovered a new threat to the world’s endangered coral reefs. They  have found that most are incapable of growing quickly enough to compensate for rising sea levels triggered by global warming. The study suggests that reefs – which are already suffering serious degradation because the world’s seas are warming and becoming more acidic – could also become overwhelmed by rising oceans.  The research – led by scientists at Exeter University and published in Nature this week – involved studying growth rates for more than 200 tropical western Atlantic and Indian Ocean reefs. It was found only 9% of these reefs had the ability to keep up with even the most optimistic rates of sea-level rises forecast by the Intergovernmental Panel on Climate Change. “For many reefs across the Caribbean and Indian Ocean regions, where the study focused, rates of growth are slowing due to coral reef degradation,” said Professor Chris Perry, of Exeter University. “Meanwhile, rates of sea-level rise are increasing – and our results suggest reefs will be unable to keep up. As a result, water depths above most reefs will increase rapidly through this century.”  Sea levels rose by several inches over the past century and measurements indicate the speed of this increase is now rising significantly. Two key factors are involved: climate change is making ocean water warmer and so it expands. And as ice sheets and glaciers melt, they increase amounts of water in the oceans.  At the same time, reefs are being weakened by ocean warming and also by ocean acidification, triggered as the seas absorb more and more carbon dioxide. These effects lead to bleaching events that kill off vast stretches of coral and limits their ability to grow.  “Our predictions, even under the best case scenarios, suggest that by 2100, the inundation of reefs will expose coastal communities to significant threats of shoreline change,” said co-author Prof Peter Mumby of Queensland University. This point was backed by US marine scientist Ilsa Kuffner writing in a separate comment piece for Nature. “The implications of the study are dire. Many island nations and territories are set to quickly lose crucial natural resources.” 
2. What does the word “compensate” in the first paragraph probably mean?

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Nature photographer Joel Sartore is passionate about endangered species. He uses his  camera to make people aware of environmental problems. They tell the stories of animals that may disappear unless we work fast to save them.  Sartore’s latest project is called Photo Ark. The goal of the project is to make a photographic record of the world’s biodiversity. As Sartore says, “For many of Earth’s creatures, time is running out.”  When asked how he became interested in saving endangered species, Joel said “When I was a child, I read about Martha, the very last passenger pigeon. Martha died in 1914. I was shocked. In the past, there were 5 billion passenger pigeons – probably more than any other bird. But here was the last one, and there was no way to save it. How did we let this happen? I couldn’t understand it. I still feel the same way. I want to prevent this from ever happening again.” Photography is the best way to show problems to the world. It gets people to care about the problem. It’s not enough to just show pretty animals in a beautiful landscape. Now, we must show the threats to these animals as well. The good news is that there are many ways to publish stories and photographs on environmental issues. Self-publishing on the Web is one way to do this. Even nonprofessional photographers can help to make us aware of these problems
2. The word “them” in paragraph 1 refers to _________

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Some experts fear that many people are becoming overweight. Adults are encouraged to exercise for a minimum of thirty minutes, five times a week, and the average person is (1) ____ to take 10,000 steps per day to maintain basic fitness, but it is a fact that few office workers manage to take more than 5,000.  Now architects have designed ‘fit’ office buildings which encourage employees to become healthier because they have to walk while they are at work. In these buildings, meeting rooms and car parks are placed a long way from office desks so that workers have to walk to (2) ____ them. In one building the cafe is located in the furthest section so that some workers have to walk as (3) ____ as half a kilometer to and from lunch. There is special emphasis on (4) ____ people to use stairs instead of lifts, and long staircases are broken into flights of no more than nine stairs, so that they don’t look so difficult to climb. There are also large windows which provide attractive views over the city. (9) ____, the lifts are not easy to get access to, and in some buildings, they only stop at one floor in three.  It’s a design policy for a fitter environment which encourages people to walk without making it appear to be hard work - but will it be successful? Only time will tell

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Human beings are plagued by all kinds of diseases and millions of people die from them. Many of these diseases such as diabetes, polio, whooping cough and diphtheria can be fatal and in the past, people used to die from them. However, with modern technology and a lot of research, scientists and doctors have come up with various ways to cure these diseases, and consequently, many lives are saved. In doing the medical research, doctors have come face to face with many problems. One such problem is the opposition that comes from animal activists. They are against the inhuman treatment of animals. They argue that in conducting their medical research, doctors put animals through a very painful process and this should be stopped. According to the fiercest animal activists, nothing justifies the use of animals in medical experiments, even if lives might be saved. To get their message across, animal activists are even willing to resort to the use of violence. Many animal protection groups, like the Animal Liberation Front (ALF), have broken into laboratories illegally to ‘rescue’ animals. They take away whatever animals they can find and free them. These people also make their case by threatening the researchers. They vandalize medical equipment, and in the most serious cases, they even . In stealing the animals, the activists are actually hindering the progress of medicine. In many cases, the animals were part of research for the cure for various diseases and visual defects in babies. Cures for problems that people face, therefore, come slower and in the waiting period, more people die. Researchers have come up with many cures in the process of working with animals and on animals. Organ transplants are so common today, but we forget that they became only  possible after they were tested on animals. Doctors were able to come up with a cure for river blindness, a disease that affects millions of people in South America and Africa. These are only a few examples, and there are many more. In spite of what animal activists think, most researchers do not treat animals cruelly. In fact, mistreated animals which are in agony will affect the quality of research so that results obtained are not really reliable. Thus, researchers do try to treat animals as well as possible. In the long run, animal activists can cause serious damage to the future of medicine. With their persistent campaigning, much of the public supports their cause. People with AIDS or cancer need doctors to do research to save their lives, and often it is a case where animal research is crucial before any cure can be found  
7. Which of the following statements is NOT true, according to the passage?

Each sentence has a mistake. Findit by chosing A B C or D

As the numbered of non-native speakers rises, the demand for teachers of English as a second language increases

Rewrite the sentence:
They wanted to provide clarity and publicity. Therefore, they listed all donors' names along with their amount of contribution and their photos.

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In the 1960s, it took pop and rock groups one or two days to record other their songs. Nowadays, it can take months and months. Many rock groups begin by recording only one instrument, for example, the voice. Then they record (1)________ instruments – electric piano, synthesizer, guitars, drums and so on. Next, they might use a computer to add special effects. Finally, they ‘mix’ all the instruments until they get the sound that they want. This means that a CD or cassette will always sound very different from a (2) ______ concert. Music engineers have developed a new computer programme that will change the future of music. A computer can analyze a singer’s voice. Then if you give the computer the (3)_________ and music of a song, the computer can ‘sing’ it in that voice. This means that a singer only needs to record one song and the computer can then sing other songs in the singer’s own voice. Singers can sing new songs many years after they have died. Most of us listen to music for pleasure, but for the record companies, music is a product, the same as soap powder. (4)___________ a record company finds a new group (or ‘band’), they first try to develop the band’s ‘profile’. They will try to create an ‘image’ for the band that they think will attract young people. Instead of allowing the band’s full artistic freedom, they will often (5)_______ the band what they should wear, what they should say and how they should sing and play. In recent year, many rock groups have started their own record companies because they say that the big companies are too commercial

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Kids can be creatures of habit. Much like how they can watch the same movie over and over, some kids will stick to one author or genre of book that they’ve fallen in love with. But does it matter if they’re always reading the same type of book? After all, isn’t their love of reading in itself enough? Reading builds their imagination, develops their critical thinking skills, and improves their communication skills, amongst many other benefits. Well, while a love of reading of any sort is to be nurtured, when a child only reads the same author or type of book, their growth and the benefits they gain may not be as broad if they were to explore more types of books. Coaxing them to open up to reading other genres can be a big advantage for them in the long term. They will get exposed to different types of characters and lifestyles when they read a wider range of writing. For example, their favourite fantasy novels may spark their imagination, but true tales of life halfway around the world can trigger interest in traveling and foster understanding of other cultures. It helps them develop a broad perspective on the world around them. Their vocabulary will benefit, too, if they read a wide selection of books. Think of the words and the sentence structure used in a vampire book and how they will differ significantly from those in a suspense novel. They will have to sound out words, and it’ll be helpful to have a dictionary handy. With each new word encountered in the broad range of reading materials they’re consuming, their vocabulary grows. Reading a variety of books will also help your child grow their love of reading and it’ll fuel their motivation to read more and more. They once only adored one author, who has  a limited number of books written, discovering new authors or types of books expands their choice of reading material; they’ll never run out of books to add to their reading list! Consider, too, the value of specific types of books for very young readers. Ones that teach the alphabet help them learn that letters come together to form the words in books. Poetry with rhyming words will help develop a child’s phonemic awareness, which is the ability to hear, identify and manipulate individual sounds in spoken words. Folktales and nursery rhymes are beloved and cherished. Surely there are ones that bring you right back to your childhood, and they tend to be shared from one generation to the next - your child’s favourite will likely be ones they teach their children when they grow up and have kids of their own!
4. According to paragraph 3, how are fantasy novels good for kids?

Mark the letter A, B, C, or D on your answer sheet to indicate the undelined part that needs correction in each of the following questions:
Sunlight is solar energy. Sunlight is needed for growing plants that you eat to get energy. Sunlight is also used to make clean electricity. Burning fossil fuels to make electricity pollutes our atmosphere and rivers. Fossil fuels are expensive and limited sources of energy. Nuclear fission is used to create enormous amount of heat and electricity. However, nuclear fission forms dangerous radioactive waste.
Sunlight offers many ways to get energy. A window can allow warm sunlight into your room. Solar water-heating systems can use sunlight to warm the water for your home, swimming pool

and school. Sunlight also warms the Earth and causes wind. Electricity can be made by wind generators.
Photovoltaic, or PV system use a type of material that converts sunlight into electricity. PV systems can power your air conditioner or a satellite like the International Space Station. PV systems are also used to run a calculator, recharge cell phone, or even power lightweight cars.
Sunlight is also changed into electricity by concentrating solar power or CSP systems. CSP systems have mirrors that focus the sunlight. The concentrated sunlight turns water into steam which turns a turbine that is connected to an electric generator. A CSP system usually uses sunlight to make steam. CSP power plants can store large amount of heat. The stored heat is used to make electricity at night. During cloud days, many CSP plants can also burn natural gas to provide the heat that is used to turn water into steam.
Sunlight provides the energy needed to grow plants and make large amount of environmentally friendly heat and electricity. Solar energy can provide power today and for a long time in the future.

Which of the following statements is NOT true?

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Orbis is an organization which helps blind people of everywhere. It has built an eye  hospital inside an airplane and (1)___________ it all over the world with an international medical team. Samantha Graham, a fourteen-year-old schoolgirl from England, went with the plane to Mongolia. Samantha tells the story of the Eukhtuul, a young Mongolian girl.  ‘Last year, when Eukhtuul was walking home from school, she was attacked by boys with sticks and her eyes were (2) _________ damaged. Dr. Duffey, an Orbis doctor, said that without an operation she would never see again. I thought about all the things I (3)________ that she couldn’t, things like reading schoolbooks, watching television, seeing friends, and I realized how lucky I am.’  ‘The Orbis team agreed to operate (4) ________ Eukhtuul and I was allowed to watch, together with some Mongolian medical students. I prayed the operation would be successful. The next day I waited nervously with Eukhtuul while Dr. Duffey removed her bandages. “In six months your sight will be back to (5)__________,” he said. Eukhtuul smiled, her mother cried, and I had to wipe away some tears, too!’  Now Eukhtuul wants to study hard to become a doctor. Her whole future has changed thanks to a simple operation. We should all think more about how much our sight means to us

Read the following passage and choose the best answer (A, B, C, D):
All birds have feathers, and feathers are unique to birds. No other major group of animals is so easy to categorize. All birds have wings, too, but wings are not (1) ___________ to birds. Many adaptations are found in both feathers and wings. Feathers form the soft down of geese and ducks, the long showy plumes of ostriches and egrets, and the strong flight feathers of eagles and condors. Wings (2) _____________ from the short, broad ones of chickens, who seldom fly, to the long slim ones of albatrosses, who spend almost all their lives soaring on air currents. In penguins, wings have been modified (3) ________ flippers, and feathers into a waterproof covering. In kiwis, the wings are almost impossible to detect. Yet diversity among birds is no so striking as it is among mammals. The (4) ___________ between a hummingbird and a penguin is immense, but hardly as startling as that between a bat and a whale. It is variations in details rather than in fundamental patterns (5) _____________ have been important in the adaptation of birds to many kinds of ecosystems

Read the following passage and choose the best answer (A, B, C, D):
Botswana, officially the Republic of Botswana, is a country in southern Africa that shares borders with South Africa, Namibia and Zimbabwe. The capital, Gaborone, (1) _______ on the Notwane River in the South east of Botswana. The Kalahari Desert covers more than 70% of Botswana. The Kalahari isn’t a true desert because it rains more each year there than in most (2) _______ deserts. Despite this, Botswana is a dry country. When it does rain, the rain is often heavy and there are floods. Botswana is a popular tourist destination, with people from all over the world coming to see its amazing animals. During the seasonal floods, the land becomes a lush animal habitat. The wide variety of wildlife (3) __________ elephants and lions. Many visit Chobe National Park to see its 70,000 elephants, (4) __________ are the largest of all living elephants. The grassland and river valleys are home to giraffes, cheetahs, hyenas and wild dogs. The baobab tree, an icon of the African savannah, plays an important role in Botswana culture and nearly every part of it is useful. For example, it (5) __________ used to make rope and people pick the leaves to make soup