ADMICRO

In Britain these days, it seems even very young children hope to wear a Calvin Klein watch or Nike trainers. Fashion experts claim that brand names have become so important that their followers (i) _____  to be able to buy the company’s products no matter what. In an (ii) _____  to get people to buy, these companies’ symbols are used so extensively that they have become more important than the products themselves. In a recent survey of British teenagers, only one out of 60 would admit that they did not own any designer clothes of the (iii) _____ fashion. The survey also revealed that a staggering 60 percent are willing to spend the same (iv)    of money on one designer item as on two non – designer items which might do harm to their image. Some people argue that on the whole, designer labels offer a guarantee of quality, but 35 per cent said they would rather buy counterfeit designer wear than a non – label item of clothing. The survey suggests that we have less real choice in what we buy than we might think. The media make the decisions about what is in fashion, and so a whole generation is trying to (v) _____ smart by wearing identically labeled trainers, jeans, shirts and sweatshirts.

(v)______

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