ADMICRO

If it fits inside a pocket, keeps you safe as well as in touch with your office, your mother and your children, it is (i) _____ worth having. This is the view of the swelling ranks of female mobile – phone users who are beginning to (ii)  _____  the consumer market. Although Britain has been demonstrated to be one of the most expensive places in the world to run a mobile phone, both professional women and (iii) _____ mothers are undeterred. At first, the mobile phone was a rich man’s plaything, or a businessman’s status symbol. Now women own almost as many telephones as men do – but for very different reasons. The main attraction for most women customers is that it provides a form of communication back – up, wherever they are, in case of (iv) _____. James Tanner of Tancroft Communications says: “The majority of people buying phones from us this year were women – often young women or men W’ho were buying for their mothers, wives and girlfriend. And it always seems to be a question of peace of mind.” Size is also (v) for women. They want something that will lit in a handbag,” said Mr Tanner. “The tiny phones coming in are having a very big impact. This year’s models are only half the size of your hand.

(i)_____

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