Choose the best answer:
The ability to weep is a uniquely human form of emotional response. Some scientists have suggested that human tears are (1) _____ of an aquatic past, but this does not seem very likely. We cry from the moment we enter this world, for a number of reasons. Helpless babies cry to persuade their parents that they are ill, hungry or uncomfortable. As they (2) _____, they will also cry just to attract parental attention and will often stop when they get it Unfortunately, in our society, we impose restrictions upon this naturally (6) _____ activity. Because some people still regard it as a (7) _____ of weakness in men, boys in particular are admonished when they cry. This kind of repression can only increase stress, both emotionally and physically. Tears of emotion also help the body (8) _____ itself of toxic chemical waste, for there is more protein in them than in tears resulting from cold winds or other irritants. Crying comforts and calms can be very enjoyable - (9) _____ the popularity of highly emotional films which are commonly (10) _____ ―weepies‖. It seems that people enjoy crying together almost as much as laughing together

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.

      Contrary to popular belief, one does not have to be a trained programmer to work online. Of course, there are plenty of jobs available for people with high-tech computer skills, but the growth of new media has opened up a wide range of Internet career opportunities requiring only a minimal level of technical expertise. Probably one of the most well-known online job opportunities is the job of Webmaster. However, it is hard to define one basic job description for this position. The qualifications and responsibilities depend on what tasks a particular organization needs a Webmaster to perform.

      To specify the job description of a Webmaster, one needs to identify the hardware and software the website the Webmaster will manage is running on. Different types of hardware and software require different skill sets to manage them. Another key factor is whether the website will be running internally or externally (renting shared space on the company servers). Finally, the responsibilities of a webmaster also depend on whether he or she will be working independently, or whether the firm will provide people to help. All of these factors need to be considered before one can create an accurate webmaster job description.

      Webmaster is one type of Internet career requiring in-depth knowledge of the latest computer applications. However, there are also online jobs available for which traditional skills remain in high demand. Content jobs require excellent writing skills and a good sense of the web as a “new media”.

      The term “new media” is difficult to define because it compasses a constantly growing set of new technologies and skills. Specifically, it includes websites, email, internet technology, CD-ROM, DVD, streaming audio and video, interactive multimedia presentations, e-books, digital music, computer illustration, video games, virtual reality, and computer artistry.

      Additionally, many of today’s Internet careers are becoming paid-by-the-job professions. With many companies having to downsize in tough economic items, the outsourcing and contracting of freelance workers online has become common business practice. The Internet provides an infinite pool of buyers from around the world with whom freelancers can contract their services. An added benefit to such online jobs is that freelancers are able to work on projects with companies outside their own country.

      How much can a person make in these kinds of careers? As with many questions related to today’s evolving technology, there is no simple answer. There are many companies willing to pay people with Internet skills salaries well over $70,000 a year. Generally, webmasters start at about $30,000 per year, but salaries can vary greatly. Freelance writers working online have been known to make between $40,000 to $70,000 a year.

According to the passage, which of the following is TRUE of webmasters?

Choose the best answer:
We are using up the world‘s petroleum. We use (1) _________in our cars and to heat our building in winter.Farmers use petrochemicals to (2) _________ the soil rich. They use them to kill insects (3) _________eat plants. These chemicals go (4) __________rivers and lakes and kill the fish there. Thousands of pollutants also go into the air and pollute it. Winds carry this (5) _________ air to other countries and other continents. Poor farmers use the same land over and (6) __________ The land needs a rest so it will be better next year. However, the farmers must have food this year. Poor people cut down forests (7) _________ firewood. In some areas when the trees are gone, the land (8) _________ desert. Poor people can‘t save the environment for the (9) ___________ This is not a problem for one country or one area of the world. It is a problem for allhumans. The people and the nations of the world must work together to (10) ___________ the world‘s resources

Choose the best answer:
When naming a child, some parents seem to choose a name based simply on their personal preference. In other families, grandparents or professional name-makers come up with a child's name. In some cases, the time of a child's birth influences how the child's name is determined. In many European cultures, names are typically chosen by parents. Parents' choice for their child's name may be based on names of their relatives or ancestors. For example, in Italy, children are traditionally named after their grandparents. The parents generally use the father's parents' names first. If they have more children, then they will use the mother's parents' names. Similarly, some people in Eastern Europe name their children after relatives who have died. This tradition is seen as a means to protect the child from the Angel of Death. Traditionally in some Asian countries, a child's grandfather or a fortune-teller chooses the child's name. In contrast to the tradition of naming children after relatives, the child's name is chosen to influence the child's character. For example, names may be based on a connection to certain elements such as fire, water, earth, wood, or metal. Or the name might include a written character meaning beauty, strength, or kindness. In certain African cultures, when a child is born plays a large part in determining the child's name. In Ghana's Akan culture, the day a child is born determines the child's name. But each day has different names for boys and girls. For instance, a boy born on Friday is named Kofi, whereas a girl born on the same day is named Afua. Both Kofi and Afua mean "wanderer" or "explorer." Children with these names are seen as travelers. No matter where the name comes from, a child's name is the first gift in life. Whether the name is chosen according to preference or dictated by tradition, it reflects something about a child's culture. For that reason, all names should be treasured and respected.
1. is the main idea of the passage?

Choose the best answer:
I was raised on a farm in a remote village in the 1950s. The winter months were endless and everything was covered in snow. I was always (53) ________ for the warmer weather to come. When spring arrived, everything came alive- flowers would bloom and the animals would come out of hibernation. I would follow the bear tracks and search for them. Once, however, I (54) ________ an angry mother bear who saw me (55) ________ a threat. (56) ________ the sight of the bear, I did what my father had told me. I stood still until she stopped growling and walked away. The trick was effective, but looking back now, I realized that the situation was (57) ________ more serious than I thought at the time. By the age of twelve, I had lots of camping (58) ________, as I used to go camping with my dog on my school holidays. We would spend days (59) ________ the forest, catching fish for dinner, (60) ________ at the frogs and the (61) ________ of birds and the insects hopping up and down on the surface of the water. Of course, this was possible only during the warm months. When the autumn came, everything went quiet, which was quite usual in those parts. It wasn‘t long before the animals disappeared, the birds (62) ________ south and the snow took over. The place became deserted once again

Choose the best answer:
Voluntary work is work that you do not get paid for and usually involves in doing things to help other people, especially the elderly or the sick. or working on (1)_____of a charity or similar organization. Most charitable organizations rely on unpaid volunteers, and thousands of Americans and British people give many hours of their time to doing some form of social work or organizing - fund raising events to support the work. Volunteering is especially popular in the US and the reasons this may be found in (2)_____ American values such as the Protestant work ethic, the idea that work improves the person who does it, and the belief that people can change their (3)_____if they try hard enough. In the US young people over 18 can take part in AmeriCorps, a government programme that (4)_____them to work as volunteers for a period of time, with the (5)_____of help in paying for their education later. Older Americans who do not work may spend much of their free time volunteering. In Britain a lot of voluntary work is directed towards supporting the country‘s social services.The WRVS and other organizations run a meals- on- wheels service in many parts of Britain, (6)_____hot food for old people who are (7)_____to cook for themselves. The nationwide Citizens Advice Bureau, which offers free advice to the public (8)_____ a wide range of issues, is run (9)_____by volunteers, and the Blood Transfusion Service relies on voluntary blood donors to give blood for use in hospitals. Political parties use volunteers at election time, and Churches depend on volunteers to (10)_____building clean

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.

   William Sydney Porter (1862-1910), who wrote under the pseudonym of O. Henry, was born in North Carolina. His only formal education was to attend his Aunt Lina’s school until the age of fifteen, where he developed his lifelong love of books. By 1881 he was a licensed pharmacist. However, within a year, on the recommendation of a medical colleague of his Father’s, Porter moved to La Salle County in Texas for two years herding sheep. During this time, Webster’s Unabridged Dictionary was his constant companion, and Porter gained a knowledge of ranch life that he later incorporated into many of his short stories. He then moved to Austin for three years, and during this time the first recorded use of his pseudonym appeared, allegedly derived from his habit of calling “Oh, Henry” to a family cat. In 1887, Porter married Athol Estes. He worked as a draftsman, then as a bank teller for the First National Bank.

   In 1894 Porter founded his own humor weekly, the “Rolling Stone”, a venture that failed within a year, and later wrote a column for the Houston Daily Post. In the meantime, the First National Bank was examined, and the subsequent indictment of 1886 stated that Porter had embezzled funds. Porter then fled to New Orleans, and later to Honduras, leaving his wife and child in Austin. He returned in 1897 because of his wife’s continued ill-health, however she died six months later. Then, in 1898 Porter was found guilty and sentenced to five years imprisonment in Ohio. At the age of thirty five, he entered prison as a defeated man; he had lost his job, his home, his wife, and finally his freedom. He emerged from prison three years later, reborn as O. Henry, the pseudonym he now used to hide his true identity. He wrote at least twelve stories in jail, and after re-gaining his freedom, went to New York City, where he published more than 300 stories and gained fame as America’s favorite short Story writer. Porter married again in 1907, but after months of poor health, he died in New York City at the age of forty-eight in 1910. O. Henry’s stories have been translated all over the world.

Why did the author write the passage?

Choose the best answer:
It is surely more than coincidence that the beginning of a new millennium is being (1)…...by renewed interest in sundials: (2)………used to measure time according to the position of the sun. A hundred years ago, they were a vital time-keeping (3)………, essential for everyone who hopes to keep their clocks working accurately. Then, as clocks and watches became more (4)……….. and reliable, the sundial was relegated to the (5)………….of garden ornament _ a romantic and intriguing ornament, but (6)…………an anachronism, in a brave new technological age. Now the clock has been (7)…………. They are again being taken seriously. David Harber, a sundial maker, believes that their appeal (8)………..in their direct link with the planets. He said that when he delivers one, there is a (9)…………..of magic when it starts working. They are still calm, romantic objects that (10)…………..us of our place in the cosmos.

Choose the best answer:
Leading scientists have (52)_________ that tomatoes can be of great benefit to our health. A lot of research has been (53)________ out in recent years. It‘s the whole tomato (54)_________ may lower cancer risks, not individual compounds, (55)___________ to  new research. Experts have discovered that taking the antioxidant lycopene – (56)________ is found in tomatoes, but is increasingly popular (57)_________ a health food suppplement because of its link to a reduced risk of cancer – did not work as (58)_________ as eating whole tomatoes. Scientists believe people (59)________ eat them in pastas, salads, tomato juice and pizza. Recent finding suggests that the risks (60)_________ poor eating habits cannot be reserved with a pill. We shouldn‘t (61)________ easy solutions to a complex problem

Choose the best answer:
Last summer, air pollution in Paris reached dangerous levels on six separate occasions. As a result, the government have recently decided that public transport in French cities will be (1) ……… on days when pollution becomes a (2) ……… to people‘s health, in a(n) (3) ……… to encourage people to leave their cars at home. The Mayor of Paris said that he had several other ideas to reduce the pollution problem, such as free parking on the (4) ……… of the city on hot, still days when exhaust fumes tend to accumulate. He has also announced a $6 million plan for 56 km of bicycle tracks, new pedestrianised zone and a new tram line for southern Paris. His most popular measure (5) ……… becoming mayor last May has been to (6) ……… traffic from several streets on Sundays. Every summer, air quality is at its (7) ……… in Paris during holiday weekends, especially one weekend in July when the (8) ……… of the population leave by car for their summer holidays. Condition then improve for the summer, but deteriorate again when most residents return at the end of August. The free transport (9) ……… is part of the response to a new environmental regulation which says that local authorities must guarantee safe air. If it is (10) ……… seriously, locals can look forward to a cleaner Paris in the future

Choose the best answer:
There can be no (1)...........at all that the internet has made a huge difference to our lives. Parents are worried that children spend too much time playing on the internet, hardly (2).......... doing anything else in their spare time. Naturally, parents are curious to find out why the internet is so attractive, and they want to know if it can be harmful to their children. (3)........... parents worry if their children are spending that much time staring at their computer? Obviously, if children are bent over their computers for hours, (4)............in some game, instead of doing their homework, then something is wrong. Parents and children could decide how much use the child should (5). ..........of the internet, and the child should give his or her word that it won't interfere (6)............homework. If the child is not holding to this arrangement, the parents can take more drastic (7)............. Dealing with a child's use of the Internet is not much different from negotiating any other sort of bargain about behaviour. Any parent who is (8)..........alarmed about a child's behavior should make an appointment to(9)................the matter with a teacher. Spending time in front of the screen does not necessarily affect a child's at school. Even if a child is absolutely crazy about using the internet, he or she is probably (10) ............ through a phase, and in a few months there will be something else to worry

Mark the letter A, B, C, or D on your answer sheet to indicate the undelined part that needs correction in each of the following questions:
Not very long ago, when people needed to find a job, there were several possible steps. They might begin with a look through the classified ads in the newspaper. They could go to the personnel office at various companies and fill out an application, or they could go to an employment agency. They could even find out about a job opening through word-of-mouth - from another person who had heard about it.
These days, job hunting is more complicated. The first step is to determine what kind of job you want (which sounds easier than it is) and make sure that you have the right education for it. Rapid changes in technology and science are creating many professions that never existed until recently. It is important to learn about them because one might be the perfect profession for you. The fastest- growing areas for new jobs are in computer technology and health services. Jobs in these fields usually require specific skills, but you need to find out exactly which degrees are necessary. For example, it may be surprising to learn that in the sciences, an M.S. is more marketable than a Ph.D! In other words, there are more jobs available for people with a Master of Science degree than for people with a doctorate (however, people who want to do research still need a Ph.D.) How do people learn about "hot" new professions? How do they discover their "dream job"? Many people these days go to a career counselor. In some countries, job hopping has become so common that career counseling is now "big business". People sometimes spend large amounts of money for this advice. In Canada and the United States, high school and college students often have access to free vocational counseling services on campus. There is even a career organization, the Five O'Clock Club, which helps members to set goals. Members focus on this question: what sort of person do you want to be years from now? The members then plan their career around that goal. All career counselors - private or public - agree on one basic point: it is important for people to find a career that they love. Everyone should be able to think, "I'm having such a good time. I can't believe they're paying me to do this.”

The phrase  “through  word-of-mouth”  in  the  first  paragraph  probably  means     .

Read the following passage and choose the best answer for each blank.

Most Americans eat three meals (26) ______ the day: breakfast, lunch, and dinner. Breakfast begins between 7:00 and 8:00am, lunch between 11:00 am and noon, and dinner between 6:00 and 8:00 pm. On Sundays "brunch" is a (27) ______ of breakfast and lunch, typically beginning at 11:00 am. Students often enjoy a "study break" or evening snack around 10:00 or 11:00 pm. Breakfast and lunch tend to be light meals, with only one (28) ______. Dinner is the main meal. (29) ______ breakfast Americans will eat cereal with milk which are often mixed (30) ______ in a bowl, a glass of orange juice, and toasted bread or muffin with jam, butter, or margarine. Another common breakfast meal is scrambled eggs or (31) ______ omelet with potatoes and breakfast meat (bacon or sausage). People who are on (32) ______ eat just a cup of yogurt. Lunch and dinner are more (33) ______. When eating at a formal dinner, you may be overwhelmed by the number of utensils. How do you (34) ______ the difference between a salad fork, a butter fork, and a dessert fork? Most Americans do not know the answer (35) ______. But knowing which fork or spoon to use first is simple: use the outermost utensils first and the utensils closest to the plate last.

(27) ______

Choose the best answer:
All over the world, people are changing the face of the earth. Wild areas are cleared for farming and to build roads and expand cities. Our factories, cars, and power stations poison the ….(1) with polluting gases and chemical waste. As well as transforming the environment, we are destroying habitats, the home of ……(2) plants and animals. Living things have evolved over millions of years. Many animals and plants can only …….(3) in certain environments. When such areas destroyed, wildlife cannot always ……..(4) to the new conditions and some species may …….(5) out. Thousands of species of plants and animals face extinction because of human activities. People can also …….(6) from habitat destruction. When forests are cut down, earth is washed away, this causes crop failures and starvation. There is the future to consider, too; plants provide essential foods and can also be used in medicines. If species……..(7) extinct, their potential value will never be known. The scale of destruction is enormous. Swamps, forests, grasslands and jungles are being cleared at an increasing extend. Half of the world‘s tropical rainforests have……..(8) been destroyed. Coral reefs, called the forests of the ocean because they are so rich in life, are……..(9) around the world. We must limit the damage to habitats now………(10) they remain a valuable resource for the future

Choose the best answer:
When the word "endangered" is mentioned, people usually think of particular species, like the panda or whooping crane. However, we would like to encourage you to think about (1) _______ in a broader context. It is (2) _______, the physical places where species live and interact with one another. Although the development of special breeding programs, also known as captive conservation, may help some species in some cases, it is clearly not (3) _______ answer to the global problem. Indeed, (4) _______ we are able to protect natural areas where endangered species actually live, they have no future Species become endangered for a wide (5) ________ of reasons. By analyzing and grouping many individual cases, however, we find the same broad causes (6) _________ again and again. They are Habitat Destruction, Exotic Species, and Overexploitation. Among other factors threatening particular species are limited: distribution, disease, and pollution. Limited distributions are often a consequence of other threats: populations confined to one or a few small areas because of habitat (7) _________, for example, may be disastrously affected by random factors. Diseases can have severe (8) _________ on species lacking natural genetic protections against particular pathogens, like the rabies and canine distemper viruses that are currently devastating carnivore populations in East Africa. Domestic animals are usually the reservoirs of these and other diseases affecting wild (9) _________, showing once again that human activities lie at the root of most causes of endangerment. Pollution has seriously done harm (10) _________ number of terrestrial species, although species living in freshwater and marine ecosystems are also suffering

Choose the best answer:
Long ago, Chinese people didn‘t say, How are you?‘ when they met each other or saw their friends. They said, (1) ________ you eaten your rice today?‘ Eating rice (2) …………….such an important part of daily life in China! Rice is still one of the (3)_____________important kinds of food in the modern world. Nearly half the people that live on our planet eat it every day and in some countries, an adult eats more than 100 kilos of rice each year. We think that people first (4)____________rice in India. In China, people began eating rice about 5,000 years ago. Rice wasn‘t eaten in North America until the 17th century, but many Americans prefer to eat pasta these days (5) only eat about 2 kilos of rice per year.

Mark the letter A, B, C, or D on your answer sheet to indicate the undelined part that needs correction in each of the following questions:
Think for a moment about the last music album you bought. Most likely, you’ll think of the singer or band that made you want to buy the album. You might even know the name of the guitar player or the drummer. Those talented performers, however, are only some of the people in the music industry work behind the scenes, but the roles they play in the musical progress are very important. Songwriters: Songs begin with the songwriter. Some songwriters work alone, but many work in teams that combine the talents of a lyricist, who writes the words to songs, and an instrumentalist, often a piano player or guitarist, who writes the music. Many of today’s pop stars work with songwriters. For example, some of Lady Gaga’s biggest hits were written by Nadir Khayat, also known “RedOne”. Some songwriting teams have become very famous, such as Mike Stock, Matt Aitken, and Pete Waterman, who were responsible for many big 1980s pop hits.
Arrangers: After a song has been written, music arrangers make it more appealing by deciding which instruments will be used, what tempo, or speed, the song will have, and whether the song should have a lower or higher pitch. A good arrangement can bring a song to life and make it a classic.
Studio Musicians: Not every singer or instrumentalist can be a star, and many work in the background as studio musicians. These artists are not a part of any one musical group. Instead, they are hired for recording sessions that eventually become the albums you buy, as well as soundtracks for television shows, movies, and radio ads.
Recording Engineers: Recording engineers also play a major role in creating the final sound that you hear. First, these engineers set up the recording studio, the room where the performers play, placing musicians and microphones in exactly the right places to get the best sound. Next, they use electronic equipment, such multi-track recorders, to capture the music. Finally, long after the musicians have gone home, recording engineers use a mixing board to balance the melodies and rhythms of each musician, and sometimes to incorporate special sound effects or additional tracks. Many people make a living with music. You may not recognize all of their names, but all of them work together to create the songs you love to listen to.

Which piece of equipment is used at the end of the recording process?

Mark the letter A, B, C, or D on your answer sheet to indicate the undelined part that needs correction in each of the following questions:
One of the highest honors for formalists, writers, and musical composers is the Pulitzer Prize. First awarded in 1927, the Pulitzer Prize has been won by Ernest Hemingway, Harper Lee, John F. Kennedy, and Rodgers and Hammerstein, among others. As with many famous awards, this prize was named after its founder, Joseph Pulitzer.
Joseph Pulitzer’s story, like that of many immigrants to the United States, is one of hardship, hard work and triumph. Born in Hungary, Joseph Pulitzer moved to United States in 1864. He wanted to be a reporter, but he started his American life by fighting in the American Civil War. After the war, Pulitzer worked for the German - language newspaper, the Westliche Post. His skills as a reporter were wonderful, and he soon became a partial owner of the paper.
In 1978, Pulitzer was able to start a newspaper of his own. Right from the first edition, the newspaper took a controversial approach to new. Pulitzer wanted to appeal to the average reader, so he produced exciting stories of scandal and intrigue. Such an approach is commonplace today, but in Pulitzer’s time it was new and different. The approach led to the discovery of many instances of corruption by influential people. Pulitzer ‘paper became very famous and is still produced today.
The success of Joseph Pulitzer’s newspaper made him a very wealthy man, so he wanted to give something back to his profession. Throughout his later years, he worked to establish university programs for the teaching of journalism, and he funded numerous scholarships to assist journalism students. Finally, he wanted to leave a legacy that would encourage writers to remember the importance of quality. On his death, he gave two million dollars to Columbia University so they could award prizes to great writers.
The Pulitzer Prize recipients are a very select group. For most, winning a Pulitzer Prize is the highlight of their career. If an author, journalist, or composer you know has won a Pulitzer Prize, you can be sure they are at the top of their profession.

According the passage, who receives the Pulitzer Prize?

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.

      Contrary to popular belief, one does not have to be a trained programmer to work online. Of course, there are plenty of jobs available for people with high-tech computer skills, but the growth of new media has opened up a wide range of Internet career opportunities requiring only a minimal level of technical expertise. Probably one of the most well-known online job opportunities is the job of Webmaster. However, it is hard to define one basic job description for this position. The qualifications and responsibilities depend on what tasks a particular organization needs a Webmaster to perform.

      To specify the job description of a Webmaster, one needs to identify the hardware and software the website the Webmaster will manage is running on. Different types of hardware and software require different skill sets to manage them. Another key factor is whether the website will be running internally or externally (renting shared space on the company servers). Finally, the responsibilities of a webmaster also depend on whether he or she will be working independently, or whether the firm will provide people to help. All of these factors need to be considered before one can create an accurate webmaster job description.

      Webmaster is one type of Internet career requiring in-depth knowledge of the latest computer applications. However, there are also online jobs available for which traditional skills remain in high demand. Content jobs require excellent writing skills and a good sense of the web as a “new media”.

      The term “new media” is difficult to define because it compasses a constantly growing set of new technologies and skills. Specifically, it includes websites, email, internet technology, CD-ROM, DVD, streaming audio and video, interactive multimedia presentations, e-books, digital music, computer illustration, video games, virtual reality, and computer artistry.

      Additionally, many of today’s Internet careers are becoming paid-by-the-job professions. With many companies having to downsize in tough economic items, the outsourcing and contracting of freelance workers online has become common business practice. The Internet provides an infinite pool of buyers from around the world with whom freelancers can contract their services. An added benefit to such online jobs is that freelancers are able to work on projects with companies outside their own country.

      How much can a person make in these kinds of careers? As with many questions related to today’s evolving technology, there is no simple answer. There are many companies willing to pay people with Internet skills salaries well over $70,000 a year. Generally, webmasters start at about $30,000 per year, but salaries can vary greatly. Freelance writers working online have been known to make between $40,000 to $70,000 a year.

What is the purpose of the passage?

Choose the best answer:
It is surely more than coincidence that the beginning of a new millennium is being (1)…... by renewed interest in sundials: (2)………used to measure time according to the position of the sun. A hundred years ago, they were a vital time-keeping (3)………, essential for everyone who hopes to keep their clocks working accurately. Then, as clocks and watches became more (4)……….. and reliable, the sundial was relegated to the (5)………….of garden ornament _ a romantic and intriguing ornament, but (6)…………an anachronism, in a brave new technological age. Now the clock has been (7)…………. They are again being taken seriously. David Harber, a sundial maker, believes that their appeal (8)………..in their direct link with the planets. He said that when he delivers one, there is a (9)…………..of magic when it starts working. They are still calm, romantic objects that (10)…………..us of our place in the cosmos

Choose the best answer:
Market research has become more and more important in recent years. In some organizations, in fact, managers will not initiate any activity without market research to back them up. The first thing to be said about market research is that it is not an (1)___ to management decision making. No form of market research, no matter how deep, complicated and detailed, can ever be seen as a substitute (2)_____ creative decisionmaking by professional managers. At its very best, all it can do is (3) _____ some doubt and clarify the nature of the problem. It may even be seen as a tool which can improve the (4)_____ of decisions but it is not in itself a decision-making mechanism. Market research, in (5)_____ with a number of other approaches in marketing, suffers from the frequent (6)_____ that it is not really accurate. Market research results can never be completely accurate because they (7)____ with a dynamic, ever-changing marketplace. It is vital that this is understood by everyone with an imagination when considering market research results and when making any (8)____ to apply them in the marketplace. Lastly, it should always be remembered that market research is not an end in itself but simply a (9) _____ by which some degrees of risk can be removed from marketplace activity. If no activity results from the research, then the entire exercise has been completely (10)_____