ADMICRO

Choose the best answer:
During shopping trip to your supermarket, you will (1)_____ many similar products. How do manufacturers (2)_____ you to buy their products and not those of another company? By careful packaging! (3)_____ of the boxes and bottles that you see has been carefully designed to appeal to you, personally. Do you care about the environment? Then buy this washing powder; it contains (4)_____ chemicals. Do you want to impress your friends? Buy these trainers; they have a designer label. Before manufacturers market a new product, they spend months discussing the packaging. Then, they try out their ideas on a group of customers. Manufacturers (5)_____ customers will see more than just a box or bottle. They want to convince you that their product ((6)_____ your personality more than any other product in the shop. One psychologist did some interesting (7)_____ .He wanted to (8)_____ how important packaging is. He asked customers to try a certain drink. They all agreed about the taste and quality. Then he secretly poured the same drink into a differently designed bottle. The results changed! People thought this drink tasted much better than the first, (9)_____ both drinks were, in fact, the same! To the researcher‘s amazement, people‘s opinions depended (10)_____ the design of the bottle.

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