What is the term used to describe the practice of optimizing a website's content and structure to improve its visibility in search engine results?

Email marketing

Influencer marketing

Pay-per-click advertising

Direct mail campaigns

Search Engine Optimization

Site Engine Optimizing

Seek Engine Optimization

Search Encode Optimizing

Title tags

URL structure

Keyword density

Social media shares

A password to access your account

A word or phrase that triggers your ad to show

The title of your advertisement

Your company's slogan

The number of clicks your ad receives

The relevance and quality of your keywords and ads

The amount you pay per click

The position of your ad on the search results page

Target

Manual

Both

Target ROAS

A collection of ads and related keywords

A group of advertisers

A type of targeting option

A payment method

A group of Google-owned websites

A network of partner websites where ads can appear

A type of ad format

A targeting option for search ads

Selling your products at a lower price

Showing ads to people who have previously interacted with your website

Changing your ad copy frequently

Targeting competitors' customers

Search campaign

Display campaign

Video campaign

Email campaign