What is a keyword in Google Ads?

The number of clicks your ad receives

The relevance and quality of your keywords and ads

The amount you pay per click

The position of your ad on the search results page

Target

Manual

Both

Target ROAS

A collection of ads and related keywords

A group of advertisers

A type of targeting option

A payment method

A group of Google-owned websites

A network of partner websites where ads can appear

A type of ad format

A targeting option for search ads

Selling your products at a lower price

Showing ads to people who have previously interacted with your website

Changing your ad copy frequently

Targeting competitors' customers

Search campaign

Display campaign

Video campaign

Email campaign

Cost Per Minute

Cost Per Media

Cost Per Thousand

Cost Per Message

Media buying

Media planning

Media monitoring

Media segmentation

Click-through rate (CTR)

Conversion rate

Reachd

Engagement rate

Offering discounts to customers

Sending press réleases to media outlets

Creating sponsored content on social media

Hosting a webinar