What is an ad group in Google Ads?
A collection of ads and related keywords
A group of advertisers
A type of targeting option
A payment method
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What is the Google Display Network?
A group of Google-owned websites
A network of partner websites where ads can appear
A type of ad format
A targeting option for search ads
What is remarketing in Google Ads?
Selling your products at a lower price
Showing ads to people who have previously interacted with your website
Changing your ad copy frequently
Targeting competitors' customers
Which of the following is NOT a type of Google Ads campaign?
Search campaign
Display campaign
Video campaign
Email campaign
What does CPM stand for in advertising media planning?
Cost Per Minute
Cost Per Media
Cost Per Thousand
Cost Per Message
Which term refers to the process of scheduling advertisements at certain times to reach the target audience?
Media buying
Media planning
Media monitoring
Media segmentation
Which metric measures the percentage of people who saw an advertisement at least once during a specific time?
Click-through rate (CTR)
Conversion rate
Reachd
Engagement rate
Which of the following is an example of a public relations tactic?
Offering discounts to customers
Sending press réleases to media outlets
Creating sponsored content on social media
Hosting a webinar
Which marketing channel is most effective for generating immediate sales?
Public Relations
Content Marketing
Direct Marketing
Social Media Marketing
Which of the following is NOT a step in the IMC planning process?
Setting objectives
Conducting market research
Creating a budget
Ignoring competitor strategies
What is the purpose of segmentation in marketing communications?
To decrease brand visibility
To limit the reach of marketing efforts
To understand and target specilic customer groups
To increase advertising costs
