What is an ad group in Google Ads?

A group of Google-owned websites

A network of partner websites where ads can appear

A type of ad format

A targeting option for search ads

Selling your products at a lower price

Showing ads to people who have previously interacted with your website

Changing your ad copy frequently

Targeting competitors' customers

Search campaign

Display campaign

Video campaign

Email campaign

Cost Per Minute

Cost Per Media

Cost Per Thousand

Cost Per Message

Media buying

Media planning

Media monitoring

Media segmentation

Click-through rate (CTR)

Conversion rate

Reachd

Engagement rate

Offering discounts to customers

Sending press réleases to media outlets

Creating sponsored content on social media

Hosting a webinar

Public Relations

Content Marketing

Direct Marketing

Social Media Marketing

Setting objectives

Conducting market research

Creating a budget

Ignoring competitor strategies

To decrease brand visibility

To limit the reach of marketing efforts

To understand and target specilic customer groups

To increase advertising costs