Which of the following is NOT a step in the IMC planning process?

To decrease brand visibility

To limit the reach of marketing efforts

To understand and target specilic customer groups

To increase advertising costs

Experiential Marketing

Content Marketing

Alfliate Marketing

Native Advertising

Small, Medium, All, Real, Target

Sensible, Mostly, Acute, Ready, Target

Skillful, Mensurable, Attainable, Reasonable, Timed

Smart, Measurable, Achievable, Realistic, Time-Bound

a picture showing the product advertised

a phrase associated with a product

a symbol a company uses for its brand

all

Attention, Interest, Desire, Action

Awareness, Interest, Decision, Action

Analysis, Identification, Development, Application

Advertising, Investment, Development, Analyties

Television advertisements

Sponsorship of a sports event

Social media campaigns

In-store promotions

Direct Marketing

Public Relations

Content Marketing

Influencer Marketing

To provide information about the company

To improve search engine rankings

To prompt an immediate response or encourage a specific action from the audience

To increase website loading speed

It improves SEO rankings

It reduces initial page load time and saves bandwidth

It increases the number of indexed pages

It improves the visual design of the website

A type of penalty from search engines

The SEO value that one page passes to another through links

A measure of website loading speed

The number of backlinks a website has