What does the AIDA model stand for in IMC?
Attention, Interest, Desire, Action
Awareness, Interest, Decision, Action
Analysis, Identification, Development, Application
Advertising, Investment, Development, Analyties
Đáp án đúng: A
Which of the following is un example of a below-the-line marketing tactic?
Television advertisements
Sponsorship of a sports event
Social media campaigns
In-store promotions
Which marketing channel involves using influential individuals to promote a product or service?
Direct Marketing
Public Relations
Content Marketing
Influencer Marketing
What is the primary purpose of a call to action (CTA) in digital marketing?
To provide information about the company
To improve search engine rankings
To prompt an immediate response or encourage a specific action from the audience
To increase website loading speed
What is the main benefit of lazy loading in web development?
It improves SEO rankings
It reduces initial page load time and saves bandwidth
It increases the number of indexed pages
It improves the visual design of the website
What is link juice in SEO terms?
A type of penalty from search engines
The SEO value that one page passes to another through links
A measure of website loading speed
The number of backlinks a website has
What is the primary purpose of content optimization in digital marketing?
To make content as long as possible
To use as many keywords as possible
To improve content quality and relevance for users and search engines
To increase the number of pages on a website
What is a key aspect of effective keyword optimization?
Using the same keyword as many times as possible in the content
Focusing only on short-tail keywords
Incorporating relevant keywords naturally into high-quality content
Avoiding the use of long-tail keywords
What is the AIDA model in digital marketing?
Awareness, Interest, Desire, Action
Attract, Inform, Develop, Advertise
Analyze, Implement, Develop, Adjust
Acquire, Interact, Deliver, Assess
What is the primary goal of conversion rate?
To increase website traffic
To increase the percentage of website visitors who take a desired action
To reduce marketing costs
What is the primary benefit of using SEO?
To improve website design
To help search engines understand the content and context of web pages
To reduce server costs
