Which is NOT a key element of on-page SEO?
Title tags
URL structure
Keyword density
Social media shares
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What is a keyword in Google Ads?
A password to access your account
A word or phrase that triggers your ad to show
The title of your advertisement
Your company's slogan
What is Quality Score in Google Ads?
The number of clicks your ad receives
The relevance and quality of your keywords and ads
The amount you pay per click
The position of your ad on the search results page
Which bidding strategy allows you to set a maximum amount you're willing to pay for each click?
Target
Manual
Both
Target ROAS
What is an ad group in Google Ads?
A collection of ads and related keywords
A group of advertisers
A type of targeting option
A payment method
What is the Google Display Network?
A group of Google-owned websites
A network of partner websites where ads can appear
A type of ad format
A targeting option for search ads
What is remarketing in Google Ads?
Selling your products at a lower price
Showing ads to people who have previously interacted with your website
Changing your ad copy frequently
Targeting competitors' customers
Which of the following is NOT a type of Google Ads campaign?
Search campaign
Display campaign
Video campaign
Email campaign
What does CPM stand for in advertising media planning?
Cost Per Minute
Cost Per Media
Cost Per Thousand
Cost Per Message
Which term refers to the process of scheduling advertisements at certain times to reach the target audience?
Media buying
Media planning
Media monitoring
Media segmentation
Which metric measures the percentage of people who saw an advertisement at least once during a specific time?
Click-through rate (CTR)
Conversion rate
Reachd
Engagement rate
