What is the purpose of analytics and reporting in digital marketing?
To measure the effectiveness of campaigns
To track key metrics and performance indicators
To make data-driven decisions
All of the above
Đáp án đúng: D
What is link building?
Creating internal website links
Getting other websites to link to yours
Linking out to other sites
Building a link profile
Which social media platform is best for driving traffic to your product catalogue on your website?
LinkedIn
Pinterest
Facebook
Instagram
Which web metric measures bounce rate?
Google Search Console
Google Analytics
Ahrefs
SEMrush
Local SEO is important for which type of business?
E-commerce sites
Brick-and-mortar businesses
Publishers
B2B companies
What is keyword research?
Finding popular keywords to target
Finding keywords your competitors rank for
None of the above
How would you describe what multi-channel attribution does?
Gives the conversion credit to the first click
Assign equal percentages for conversions to every step
Accredits deserving touchpoints along the conversion journey
Gives the conversion credit to the last click
What is the purpose of content marketing in digital marketing?
To create brand awareness
To educate and engage the target audience
To drive website traffic
What is the bounce rate in Google Analytics?
The percentage of visitors who leave your site after viewing only one page
The average time spent on your website
The number of pages viewed per session
The percentage of returning visitors
Which touch point is crucial for building brand awareness?
Point of sale
Social media ads
Customer service calls
Email newsletters
Which of the following is NOT a component of the digital marketing environment?
Social media platforms
Mobile devices and apps
Traditional print media
Search engines
