Which web metric measures bounce rate?

E-commerce sites

Brick-and-mortar businesses

Publishers

B2B companies

Finding popular keywords to target

Finding keywords your competitors rank for

All of the above

None of the above

Gives the conversion credit to the first click

Assign equal percentages for conversions to every step

Accredits deserving touchpoints along the conversion journey

Gives the conversion credit to the last click

To create brand awareness

To educate and engage the target audience

To drive website traffic

All of the above

The percentage of visitors who leave your site after viewing only one page

The average time spent on your website

The number of pages viewed per session

The percentage of returning visitors

Point of sale

Social media ads

Customer service calls

Email newsletters

Social media platforms

Mobile devices and apps

Traditional print media

Search engines

Online surveys

Focus groups

Eye-tracking studies

Door-to-door interviews

To compare the effectiveness of two different marketing strategies

To measure website loading speed

To analyze user demographics

To identify broken links on a website

Search engine marketing (SEM)

Search engine optimization (SEO)

Social media marketing (SMM)

Content marketing