What is keyword research?

Gives the conversion credit to the first click

Assign equal percentages for conversions to every step

Accredits deserving touchpoints along the conversion journey

Gives the conversion credit to the last click

To create brand awareness

To educate and engage the target audience

To drive website traffic

All of the above

The percentage of visitors who leave your site after viewing only one page

The average time spent on your website

The number of pages viewed per session

The percentage of returning visitors

Point of sale

Social media ads

Customer service calls

Email newsletters

Social media platforms

Mobile devices and apps

Traditional print media

Search engines

Online surveys

Focus groups

Eye-tracking studies

Door-to-door interviews

To compare the effectiveness of two different marketing strategies

To measure website loading speed

To analyze user demographics

To identify broken links on a website

Search engine marketing (SEM)

Search engine optimization (SEO)

Social media marketing (SMM)

Content marketing

Email marketing

Influencer marketing

Pay-per-click advertising

Direct mail campaigns

Search Engine Optimization

Site Engine Optimizing

Seek Engine Optimization

Search Encode Optimizing