Which touch point is crucial for building brand awareness?
Point of sale
Social media ads
Customer service calls
Email newsletters
Đáp án đúng: B
Which of the following is NOT a component of the digital marketing environment?
Social media platforms
Mobile devices and apps
Traditional print media
Search engines
Which of the following is NOT a standard method used in digital marketing research?
Online surveys
Focus groups
Eye-tracking studies
Door-to-door interviews
What is the purpose of A/B testing in digital marketing?
To compare the effectiveness of two different marketing strategies
To measure website loading speed
To analyze user demographics
To identify broken links on a website
What is the term used to describe the practice of optimizing a website's content and structure to improve its visibility in search engine results?
Search engine marketing (SEM)
Search engine optimization (SEO)
Social media marketing (SMM)
Content marketing
Which of the following is NOT a common digital marketing channel?
Email marketing
Influencer marketing
Pay-per-click advertising
Direct mail campaigns
What does SEO stand for?
Search Engine Optimization
Site Engine Optimizing
Seek Engine Optimization
Search Encode Optimizing
Which is NOT a key element of on-page SEO?
Title tags
URL structure
Keyword density
Social media shares
What is a keyword in Google Ads?
A password to access your account
A word or phrase that triggers your ad to show
The title of your advertisement
Your company's slogan
What is Quality Score in Google Ads?
The number of clicks your ad receives
The relevance and quality of your keywords and ads
The amount you pay per click
The position of your ad on the search results page
Which bidding strategy allows you to set a maximum amount you're willing to pay for each click?
Target
Manual
Both
Target ROAS
