What is the role of a landing page in digital marketing?
To provide general information about a company
To serve as the homepage of a website
To convert visitors into leads or customers for a specific marketing campaign
To improve search engine rankings
Đáp án đúng: C
What is the primary goal of content curation in digital marketing?
To create original content
To gather and share relevant content from various sources
To improve website design
To increase advertising budget
What is the primary benefit of using marketing automation?
To eliminate the need for human marketers
To reduce marketing costs
To streamline and automate repetitive marketing tasks
What is the main purpose of a customer persona in digital marketing?
To represent the average customer
To create fictional characters for advertising
To provide a detailed profile of an ideal customer segment
Which of these is NOT a common social media metric?
Engagement rate
Reach
Impressions
Page rank
What is a social media influencer?
A person with a large following on social media
A brand's social media manager
A social media platform developer
A digital marketing professor
Which platform is known for its Stories feature?
LinkedIn
Twitter
Instagram
Pinterest
What is a social media bot?
A robot that posts on social media
An automated program that performs tasks on social media
A type of social media ad
A social media management tool
What is the primary purpose of Google Ads?
To create websites
To send emails
To display advertisements to potential customers
To manage social media accounts
Which of the following is an example of a digital touchpoint in the awareness stage of the consumer decision journey?
Targeted display ads
In-store signage
Print advertisements
Direct mail campaigns
Which ranking factor is most important for Google?
Meta keywords
Website speed
Content quality
Backlinks
