What is the main purpose of a customer persona in digital marketing?
To represent the average customer
To create fictional characters for advertising
To provide a detailed profile of an ideal customer segment
To improve website design
Đáp án đúng: C
Which of these is NOT a common social media metric?
Engagement rate
Reach
Impressions
Page rank
What is a social media influencer?
A person with a large following on social media
A brand's social media manager
A social media platform developer
A digital marketing professor
Which platform is known for its Stories feature?
LinkedIn
Twitter
Instagram
Pinterest
What is a social media bot?
A robot that posts on social media
An automated program that performs tasks on social media
A type of social media ad
A social media management tool
What is the primary purpose of Google Ads?
To create websites
To send emails
To display advertisements to potential customers
To manage social media accounts
Which of the following is an example of a digital touchpoint in the awareness stage of the consumer decision journey?
Targeted display ads
In-store signage
Print advertisements
Direct mail campaigns
Which ranking factor is most important for Google?
Meta keywords
Website speed
Content quality
Backlinks
What is the importance of analytics in digital marketing?
It helps measure the success of marketing campaigns
It provides insights into customer behavior and preferences
It assists in making data-driven decisions
All of the above
Which of the following is an example of a touchpoint in the consideration stage of the consumer decision journey?
Customer reviews
Email newsletters
Product demonstrations
Social media ads
How would you describe what multi-channel attribution does?
Gives the conversion credit to the first click
Assign equal percentages for conversions to every step
Accredits deserving touchpoints along the conversion journey
Gives the conversion credit to the last click
