What is the primary purpose of Google Ads?
To create websites
To send emails
To display advertisements to potential customers
To manage social media accounts
Đáp án đúng: C
Which of the following is an example of a digital touchpoint in the awareness stage of the consumer decision journey?
Targeted display ads
In-store signage
Print advertisements
Direct mail campaigns
Which ranking factor is most important for Google?
Meta keywords
Website speed
Content quality
Backlinks
What is the importance of analytics in digital marketing?
It helps measure the success of marketing campaigns
It provides insights into customer behavior and preferences
It assists in making data-driven decisions
All of the above
Which of the following is an example of a touchpoint in the consideration stage of the consumer decision journey?
Customer reviews
Email newsletters
Product demonstrations
Social media ads
How would you describe what multi-channel attribution does?
Gives the conversion credit to the first click
Assign equal percentages for conversions to every step
Accredits deserving touchpoints along the conversion journey
Gives the conversion credit to the last click
What does CTR stand for?
Content to Rank
Click Through Rate
Convert to Revenue
Content Track Ratio
Which of the following is an example of a touchpoint in the purchase stage of the consumer decision journey?
Checkout process on an e-commerce website
Customer support hotline
Loyalty program rewards
Product packaging
What is a common way to improve website performance?
Adding more pages to the website
Using larger image files
Minimizing HTTP requests
Increasing the use of external scripts
What is a touch point in marketing?
A physical location where customers buy products
Any interaction a customer has with a brand
A type of marketing strategy
A sales pitch
What is a key feature of Google Search Console?
It allows you to submit your sitemap to Google
It provides detailed information about your paid search campaigns
It allows you to edit your website's content directly
It provides information about your competitors' websites
