Which platform is best known for B2B marketing?
Instagram
LinkedIn
TikTok
Snapchat
Đáp án đúng: B
What does UGC stand for in social media marketing?
User-Generated Content
Unique Google Code
Universal Graphics Content
User Growth Calculation
Which social media platform is known for its use of hashtags?
Facebook
Twitter
All of the above
What is the primary purpose of a social media calendar?
To track followers
To plan and organize content
To measure ROI
To design graphics
What is the purpose of analytics and reporting in digital marketing?
To measure the effectiveness of campaigns
To track key metrics and performance indicators
To make data-driven decisions
What is link building?
Creating internal website links
Getting other websites to link to yours
Linking out to other sites
Building a link profile
Which social media platform is best for driving traffic to your product catalogue on your website?
Pinterest
Which web metric measures bounce rate?
Google Search Console
Google Analytics
Ahrefs
SEMrush
Local SEO is important for which type of business?
E-commerce sites
Brick-and-mortar businesses
Publishers
B2B companies
What is keyword research?
Finding popular keywords to target
Finding keywords your competitors rank for
None of the above
How would you describe what multi-channel attribution does?
Gives the conversion credit to the first click
Assign equal percentages for conversions to every step
Accredits deserving touchpoints along the conversion journey
Gives the conversion credit to the last click
