Which marketing channel is most effective for generating immediate sales?
Public Relations
Content Marketing
Direct Marketing
Social Media Marketing
Đáp án đúng: C
Which of the following is NOT a step in the IMC planning process?
Setting objectives
Conducting market research
Creating a budget
Ignoring competitor strategies
What is the purpose of segmentation in marketing communications?
To decrease brand visibility
To limit the reach of marketing efforts
To understand and target specilic customer groups
To increase advertising costs
Which marketing strategy involves creating memorable experiences to engage customers?
Experiential Marketing
Alfliate Marketing
Native Advertising
When setting targets in a plan it's important to use SMART targets. What does SMART stand for?
Small, Medium, All, Real, Target
Sensible, Mostly, Acute, Ready, Target
Skillful, Mensurable, Attainable, Reasonable, Timed
Smart, Measurable, Achievable, Realistic, Time-Bound
What is a logo?
a picture showing the product advertised
a phrase associated with a product
a symbol a company uses for its brand
all
What does the AIDA model stand for in IMC?
Attention, Interest, Desire, Action
Awareness, Interest, Decision, Action
Analysis, Identification, Development, Application
Advertising, Investment, Development, Analyties
Which of the following is un example of a below-the-line marketing tactic?
Television advertisements
Sponsorship of a sports event
Social media campaigns
In-store promotions
Which marketing channel involves using influential individuals to promote a product or service?
Influencer Marketing
What is the primary purpose of a call to action (CTA) in digital marketing?
To provide information about the company
To improve search engine rankings
To prompt an immediate response or encourage a specific action from the audience
To increase website loading speed
What is the main benefit of lazy loading in web development?
It improves SEO rankings
It reduces initial page load time and saves bandwidth
It increases the number of indexed pages
It improves the visual design of the website
