What is keyword research?
Finding popular keywords to target
Finding keywords your competitors rank for
All of the above
None of the above
Đáp án đúng: C
How would you describe what multi-channel attribution does?
Gives the conversion credit to the first click
Assign equal percentages for conversions to every step
Accredits deserving touchpoints along the conversion journey
Gives the conversion credit to the last click
What is the purpose of content marketing in digital marketing?
To create brand awareness
To educate and engage the target audience
To drive website traffic
What is the bounce rate in Google Analytics?
The percentage of visitors who leave your site after viewing only one page
The average time spent on your website
The number of pages viewed per session
The percentage of returning visitors
Which touch point is crucial for building brand awareness?
Point of sale
Social media ads
Customer service calls
Email newsletters
Which of the following is NOT a component of the digital marketing environment?
Social media platforms
Mobile devices and apps
Traditional print media
Search engines
Which of the following is NOT a standard method used in digital marketing research?
Online surveys
Focus groups
Eye-tracking studies
Door-to-door interviews
What is the purpose of A/B testing in digital marketing?
To compare the effectiveness of two different marketing strategies
To measure website loading speed
To analyze user demographics
To identify broken links on a website
What is the term used to describe the practice of optimizing a website's content and structure to improve its visibility in search engine results?
Search engine marketing (SEM)
Search engine optimization (SEO)
Social media marketing (SMM)
Content marketing
Which of the following is NOT a common digital marketing channel?
Email marketing
Influencer marketing
Pay-per-click advertising
Direct mail campaigns
What does SEO stand for?
Search Engine Optimization
Site Engine Optimizing
Seek Engine Optimization
Search Encode Optimizing
