What does CPM stand for in advertising media planning?
Cost Per Minute
Cost Per Media
Cost Per Thousand
Cost Per Message
Đáp án đúng: C
Which term refers to the process of scheduling advertisements at certain times to reach the target audience?
Media buying
Media planning
Media monitoring
Media segmentation
Which metric measures the percentage of people who saw an advertisement at least once during a specific time?
Click-through rate (CTR)
Conversion rate
Reachd
Engagement rate
Which of the following is an example of a public relations tactic?
Offering discounts to customers
Sending press réleases to media outlets
Creating sponsored content on social media
Hosting a webinar
Which marketing channel is most effective for generating immediate sales?
Public Relations
Content Marketing
Direct Marketing
Social Media Marketing
Which of the following is NOT a step in the IMC planning process?
Setting objectives
Conducting market research
Creating a budget
Ignoring competitor strategies
What is the purpose of segmentation in marketing communications?
To decrease brand visibility
To limit the reach of marketing efforts
To understand and target specilic customer groups
To increase advertising costs
Which marketing strategy involves creating memorable experiences to engage customers?
Experiential Marketing
Alfliate Marketing
Native Advertising
When setting targets in a plan it's important to use SMART targets. What does SMART stand for?
Small, Medium, All, Real, Target
Sensible, Mostly, Acute, Ready, Target
Skillful, Mensurable, Attainable, Reasonable, Timed
Smart, Measurable, Achievable, Realistic, Time-Bound
What is a logo?
a picture showing the product advertised
a phrase associated with a product
a symbol a company uses for its brand
all
What does the AIDA model stand for in IMC?
Attention, Interest, Desire, Action
Awareness, Interest, Decision, Action
Analysis, Identification, Development, Application
Advertising, Investment, Development, Analyties
