What is the purpose of conducting murket research in the IMC process?

Flexibility in changing ad coatent

High reach among younger demographics

Ability to convey detailed information

Rapid respouse to consumer feedback

To create website content

To manage social media accounts

To track and analyze website traffic and user behavior

To improve website loading speed

To increase website traffic

To compare two versions of a marketing asset to determine which performs better

To improve search engine rankings

To reduce marketing costs

To reach new customers

To re-engage users who have previously interacted with your website or app

To improve search engine rankings

To reduce advertising costs

To provide general information about a company

To serve as the homepage of a website

To convert visitors into leads or customers for a specific marketing campaign

To improve search engine rankings

To create original content

To gather and share relevant content from various sources

To improve website design

To increase advertising budget

To eliminate the need for human marketers

To reduce marketing costs

To streamline and automate repetitive marketing tasks

To improve website design

To represent the average customer

To create fictional characters for advertising

To provide a detailed profile of an ideal customer segment

To improve website design

Engagement rate

Reach

Impressions

Page rank

A person with a large following on social media

A brand's social media manager

A social media platform developer

A digital marketing professor