Which of the following is an example of a touchpoint in the purchase stage of the consumer decision journey?

Adding more pages to the website

Using larger image files

Minimizing HTTP requests

Increasing the use of external scripts

A physical location where customers buy products

Any interaction a customer has with a brand

A type of marketing strategy

A sales pitch

It allows you to submit your sitemap to Google

It provides detailed information about your paid search campaigns

It allows you to edit your website's content directly

It provides information about your competitors' websites

In-store experience

Social media interaction

Television advertisement

Direct mail

Pre-purchase touch points

Post-purchase touch points

Unimportant touch points

Irrelevant to digital marketing

Website

Mobile app

Print advertisement

Email

It allows you to submit your sitemap to Google

It provides detailed information about your paid search campaigns

It allows you to edit your website's content directly

It provides information about your competitors' websites

Customer reviews

Product comparisons

Checkout process

All of the above

They are the only factor in purchasing decisions

They help shape the customer's overall experience with the brand

They are unrelated to customer satisfaction

They are only important post-purchase

To understand consumer behaviour and preferences online

To identify potential cyber threats

To analyze website traffic data

To develop new digital marketing strategies