Which of the following is an example of a primary data source in digital marketing research?
Company website data
Industry reports
Online customer reviews
Social media analytics
Đáp án đúng: C
What is the main function of the meta description tag?
Help search engines understand page content
Improve rankings in search results
Provide a short page summary in search results
All of the above
What is a key feature of Google Search Console?
It allows you to submit your sitemap to Google
It provides detailed information about your paid search campaigns
It allows you to edit your website's content directly
It provides information about your competitors' websites
On which platforms can Google Ads display advertisements?
Search results only
Websites only
YouTube only
Search results, websites, YouTube, and mobile apps
What does CPC stand for in Google Ads?
Cost Per Click
Cost Per Conversion
Click Per Cost
Conversion Per Click
What is the primary advantage of using social media advertising?
ligh cost per click
Limited audience targeting options
Ability to engage with the audience in real-time
Slow campaign optimization
Which advertising medium is best suited for targeting a local audience?
National magazines
Cable television
Outdoor billboards
Network radio
Any paid form of non-personal and promotion of idcas, goods or services by an identified spousor is called
Sales promotion
Direct marketing
Personal selling
Advertising
Which marketing channel involves creating valuable content to attract und cagage potential customers?
Email Marketing
Content Marketing
Influencer Marketing
Aftiliate Murketing
What is a slogan?
An announcemeal promoting a product and aiming to sell it
A symbol used to represent a brand
A short phrase to help people remember a brand or product
None
Which of the following is an example of a brand touchpoint?
Product packaging
CEO's personal blog
Internal company memo
Supplier contract ei Limited reach
