Which of the following is an example of a digital touch point?
In-store experience
Social media interaction
Television advertisement
Direct mail
Đáp án đúng: B
Customer service interactions are considered:
Pre-purchase touch points
Post-purchase touch points
Unimportant touch points
Irrelevant to digital marketing
Which of the following is not a digital touch point?
Website
Mobile app
Print advertisement
Email
What is a key feature of Google Search Console?
It allows you to submit your sitemap to Google
It provides detailed information about your paid search campaigns
It allows you to edit your website's content directly
It provides information about your competitors' websites
Touch points during the purchase phase can include:
Customer reviews
Product comparisons
Checkout process
All of the above
What role do touch points play in the consumer journey?
They are the only factor in purchasing decisions
They help shape the customer's overall experience with the brand
They are unrelated to customer satisfaction
They are only important post-purchase
What is the primary purpose of conducting marketing research in the digital realm?
To understand consumer behaviour and preferences online
To identify potential cyber threats
To analyze website traffic data
To develop new digital marketing strategies
Which of the following is an example of a primary data source in digital marketing research?
Company website data
Industry reports
Online customer reviews
Social media analytics
Which of the following is NOT a common digital marketing channel?
Email marketing
Influencer marketing
Pay-per-click advertising
Direct mail campaigns
