What role do touch points play in the consumer journey?
They are the only factor in purchasing decisions
They help shape the customer's overall experience with the brand
They are unrelated to customer satisfaction
They are only important post-purchase
Đáp án đúng: B
What is the primary purpose of conducting marketing research in the digital realm?
To understand consumer behaviour and preferences online
To identify potential cyber threats
To analyze website traffic data
To develop new digital marketing strategies
Which of the following is an example of a primary data source in digital marketing research?
Company website data
Industry reports
Online customer reviews
Social media analytics
Which of the following is NOT a common digital marketing channel?
Email marketing
Influencer marketing
Pay-per-click advertising
Direct mail campaigns
Touch points during the purchase phase can include:
Customer reviews
Product comparisons
Checkout process
All of the above
What is the main function of the meta description tag?
Help search engines understand page content
Improve rankings in search results
Provide a short page summary in search results
What is a key feature of Google Search Console?
It allows you to submit your sitemap to Google
It provides detailed information about your paid search campaigns
It allows you to edit your website's content directly
It provides information about your competitors' websites
On which platforms can Google Ads display advertisements?
Search results only
Websites only
YouTube only
Search results, websites, YouTube, and mobile apps
What does CPC stand for in Google Ads?
Cost Per Click
Cost Per Conversion
Click Per Cost
Conversion Per Click
What is the primary advantage of using social media advertising?
ligh cost per click
Limited audience targeting options
Ability to engage with the audience in real-time
Slow campaign optimization
