What is a slogan?
An announcemeal promoting a product and aiming to sell it.
A symbol used to represent a brand.
A short phrase to help people remember a brand or product.
None
Đáp án đúng: C
Which of the following is an example of a brand touchpoint?
Product packaging
CEO's personal blog
Internal company memo
Supplier contract ei Limited reach
What is the advantage of using radio advertising?
Visual appeal
Wide geographic coverige
Long-lasting impact
High-cost elliciency
Harmful/ Banned products of similar names are used in which advertising.
Rural
to children
surrogate
mass
Which of the following is an example of a push marketing strategy?
Offering discounts to customers who refer friends
Placing advertisements in magazines
Hosting a webinar to educate potential customers
Creating engaging social media conteat
What is the purpose of a call-to-action (CTA) in marketing communications?
To increase brand awareness
To engage customers in a couversation
To encourage immediate action
To build long-term relationships with customers
What is the purpose of conducting murket research in the IMC process?
To increase advertising costs
To understand consumer needs and preferences
To limit the reach of marketing efforts
To decrease brand visibility
What is the main advantage of using print advertising?
Flexibility in changing ad coatent
High reach among younger demographics
Ability to convey detailed information
Rapid respouse to consumer feedback
What is the main purpose of Google Analytics?
To create website content
To manage social media accounts
To track and analyze website traffic and user behavior
To improve website loading speed
What is the primary purpose of quantitative and qualitative testing in digital marketing?
To increase website traffic
To compare two versions of a marketing asset to determine which performs better
To improve search engine rankings
To reduce marketing costs
What is the primary purpose of remarketing in digital advertising?
To reach new customers
To re-engage users who have previously interacted with your website or app
To reduce advertising costs
