What is the primary purpose of content optimization in digital marketing?
To make content as long as possible
To use as many keywords as possible
To improve content quality and relevance for users and search engines
To increase the number of pages on a website
Đáp án đúng: C
What is a key aspect of effective keyword optimization?
Using the same keyword as many times as possible in the content
Focusing only on short-tail keywords
Incorporating relevant keywords naturally into high-quality content
Avoiding the use of long-tail keywords
What is the AIDA model in digital marketing?
Awareness, Interest, Desire, Action
Attract, Inform, Develop, Advertise
Analyze, Implement, Develop, Adjust
Acquire, Interact, Deliver, Assess
What is the primary goal of conversion rate?
To increase website traffic
To improve search engine rankings
To increase the percentage of website visitors who take a desired action
To reduce marketing costs
What is the primary benefit of using SEO?
To improve website design
To help search engines understand the content and context of web pages
To increase website loading speed
To reduce server costs
What is the primary purpose of social media marketing?
Increase brand awareness
Direct sales
Customer service
All of the above
Which platform is best known for B2B marketing?
Instagram
LinkedIn
TikTok
Snapchat
What does UGC stand for in social media marketing?
User-Generated Content
Unique Google Code
Universal Graphics Content
User Growth Calculation
Which social media platform is known for its use of hashtags?
Facebook
Twitter
What is the primary purpose of a social media calendar?
To track followers
To plan and organize content
To measure ROI
To design graphics
What is the purpose of analytics and reporting in digital marketing?
To measure the effectiveness of campaigns
To track key metrics and performance indicators
To make data-driven decisions
